食堂营销策划实施计划方案

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1、........食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX参考.资料........学号：XX目录一、市场分析.............................................................................11、目标市场......................................................................................

2、...................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素..........................................................

3、...............................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................

4、24、心理因素.........................................................................................................2三、竞争对手分析.....................................................................21、快餐店...........................................................................

5、..................................22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.........................................21、优势.................................................................

6、................................................22、劣势.................................................................................................................33、机会....................................................................................................

7、.............34、威胁.................................................................................................................3参考.资料........五、营销策略.............................................................................31、产品方面....................................

8、.....................................................................32、价格方面...........................