食堂营销策划实施方案

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1、WORD完美格式编辑食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX学号：XX专业资料整理WORD完美格式编辑目录一、市场分析.............................................................................11、目标市场.........................................................................................

2、................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素.....................................................................

3、....................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素............

4、.............................................................................................2三、竞争对手分析.....................................................................21、快餐店......................................................................................................

5、.......22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.........................................21、优势....................................................................................................

6、.............22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁.........................

7、........................................................................................3五、营销策略.............................................................................31、产品方面....................................................................................................

8、.....32、价格方面...................................