最新sample for market survey report复习过程.doc

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1、DongguanUniversityofTechnologyForeignLanguageDepartmentName:温佳惠No.201342204106InstructorName:JeanneLiFinishedTime:October24,2014MarketSurveyAReportOnS.F.Express(顺丰速运)Ⅰ.IntroductionWecanseethatthatexpressdeliverybusinesshasdeveloprapidlyoverthelast10years.Intheolddays,ifwewanttod

2、eliversomethingfromoneplacetoanotherplace,weneedtoconsignforshipment,whichismuchmoreinconvenientthanusingexpressdelivery.Ordinarypeopleexpressdeliveryfromtimetotime.IfyougotheCollegeStudents’Supermarketintheafternoon,you’llseethattherearehundredsmaybeofpackageswaitingforpeopleto

3、claim.Sinceexpressdeliverybusinessisrelatedtoussoclosely,IwanttowriteareportonS.F.Express.Ⅱ.Facts&FiguresQ1:whattypeofSFExpressCustomeryouare?optionsubtotalproportionA.Individualusers4182%B.Businessusers714%C.haven’tusedSFExpressbefore24%Totalnumber50Q2:Areyousatisfiedwithitsspe

4、ed?optionsubtotalproportionVerysatisfied2346%satisfied1836%soso612%Dissatisfied24%Verydissatisfied12%Totalnumber50Q3:Whatdoyouthinkofitspricelevelamongotherexpresses?optionsubtotalproportionVeryhigh1428%High2040%Soso1530%Low12%Verylow00%Totalnumber50Q4:Doitstransportrangemeetyou

5、rstandard?optionsubtotalproportionYes,it’seasytosendandreceivepackages.2550%Almost2550%It00%Totalnumber50Q5ThespeedofyourcomplainthandlingforSFExpressandresultsoptionsubtotalproportionNeverhavecomplainedbefore3672%Dissatisfied12%soso1020%Verysatisfied36%Totalnumber50Q6:What’syou

6、rcomplexevaluationofSFExpresscouriers?optionsubtotalproportionHonestandefficient3060%Warmandfriendly3264%Veryrude510%ExtremelyIndifferent24%other48%Totalnumber50Q7:What’retheattractivequalitiesthatyouconsideritdifferentfromotherexpresscompanies?optionsubtotalproportionStrikingly

7、unifieduniforsandfriendlycouriers1836%Itssafe,fastandconvenienttransportationsystem3060%Hasahighmarketshare1632%Serviceareaiswide1530%Deliveryofhighefficiency3366%Other-36%Totalnumber50Q8:WhatdoyouthinkthatSFExpresscanimproveitself?optionsubtotalproportionReduceserviceprices3366

8、%ImproveitablilityofhandlingImproveprocessingsp