最新sample for market survey report复习过程.doc

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DongguanUniversityofTechnologyForeignLanguageDepartmentName:温佳惠No.201342204106InstructorName:JeanneLiFinishedTime:October24,2014MarketSurveyAReportOnS.F.Express(顺丰速运)Ⅰ.IntroductionWecanseethatthatexpressdeliverybusinesshasdeveloprapidlyoverthelast10years.Intheolddays,ifwewanttodeliversomethingfromoneplacetoanotherplace,weneedtoconsignforshipment,whichismuchmoreinconvenientthanusingexpressdelivery.Ordinarypeopleexpressdeliveryfromtimetotime.IfyougotheCollegeStudents’Supermarketintheafternoon,you’llseethattherearehundredsmaybeofpackageswaitingforpeopletoclaim.Sinceexpressdeliverybusinessisrelatedtoussoclosely,IwanttowriteareportonS.F.Express.Ⅱ.Facts&FiguresQ1:whattypeofSFExpressCustomeryouare?optionsubtotalproportionA.Individualusers4182%B.Businessusers714%C.haven’tusedSFExpressbefore24%Totalnumber50Q2:Areyousatisfiedwithitsspeed? optionsubtotalproportionVerysatisfied2346%satisfied1836%soso612%Dissatisfied24%Verydissatisfied12%Totalnumber50Q3:Whatdoyouthinkofitspricelevelamongotherexpresses?optionsubtotalproportionVeryhigh1428%High2040%Soso1530%Low12%Verylow00%Totalnumber50Q4:Doitstransportrangemeetyourstandard?optionsubtotalproportionYes,it’seasytosendandreceivepackages.2550%Almost2550%It00%Totalnumber50Q5ThespeedofyourcomplainthandlingforSFExpressandresultsoptionsubtotalproportionNeverhavecomplainedbefore3672%Dissatisfied12%soso1020%Verysatisfied36%Totalnumber50Q6:What’syourcomplexevaluationofSFExpresscouriers? optionsubtotalproportionHonestandefficient3060%Warmandfriendly3264%Veryrude510%ExtremelyIndifferent24%other48%Totalnumber50Q7:What’retheattractivequalitiesthatyouconsideritdifferentfromotherexpresscompanies?optionsubtotalproportionStrikinglyunifieduniforsandfriendlycouriers1836%Itssafe,fastandconvenienttransportationsystem3060%Hasahighmarketshare1632%Serviceareaiswide1530%Deliveryofhighefficiency3366%Other-36%Totalnumber50Q8:WhatdoyouthinkthatSFExpresscanimproveitself?optionsubtotalproportionReduceserviceprices3366%ImproveitablilityofhandlingImproveprocessingspeedaccident2142%Improveittransportationquality1326%Impproveitcustomerservicequality1020%other00%Totalnumber50Q9.WouldyouliketointroduceSFExpresstoyourfriendsanddeveloplong-termcooperationwithit?optionsubtotalproportion Yes4182%No918%Totalnumber50III．Analysis1.Thespeedadvantage: Expressspeedisadecisivefactorinmarketcompetition.Youwanttobeassignedtomoremarketshare,expressdeliverycompaniesmustputspeedtheInthefirstplace.SFExpressfoundeditsownairlinein2010,andhasitsowndedicatedaircraft,whichintermsofpickingmobilityortimelinessoftheshipmentfromthedeliverypointofview,isquiteactiveandfarsighted.Obviously,speedcreatedSFExpress’ssuccess. 2.Operatingflexibility:      SFExpresshasaflexiblemodeofoperation.what’smore,couriersofSFExpressputDoortoDoorserviceintoeffectandpickpackagesfromcustomers.Flexibleprivatecouriercompaniesaremorecompetitive.SFExpresscarryouttwo-classsystem,whichcanensurethecustomer'sexpresspackagescanbedeliveredassoonaspossible.3.Culture:       SFhasitsownsetofrelativelyincentiverewardandpunishmentrulesandregulations,whichinspiresalargenumberofresponsibleandactiveemployeestoworkhard.BesidesSFExpresshasastrongandexcellentleadership.4Advancedequipmentandsystem 1EachcourierisequippedwithascannerlikethisAfterscanning,youcancheckthelogisticsinformationontheInternet.2ChargeYoucancheckthefareontheInternetifyouprovidethepackage’svolumeandweight, thesender addressandrecipientaddress.Thereisnowaythatyou’llbeovercharged.3.ManagementSystemThisiswhenSFExpressisdoingtheclassification Andthisiswhenotherexpresscompanydoingtheclassification.(Youcanseethedifference)4.Thisissomeinformationoftrademarkandpatent,youcanseethatSFExpressissoambitious.ItregisteredlotsofpatentsthatrelatedtoSF. Disadvantage1.LackofenoughfundsLackoffunds,financingisnotsmooth.OtherexpresscompanieslikeFedEx,UPS,DHLhavebillionsofannualinvestmenttoexpandandimproveitsservices.However,SFExpressisthetypicalexampleofself-sufficiency.2ExpressNetworkLimitationsEMSpostalcourierastheleaderofourcountry,itcandeliverpackagesinruralcountryside，ontheconditionthatittakesmoretime.Therefore,SFshouldexpandits range of distribution. Conclusion1.The networkconstruction toachievecoverage shouldbeimproved.Withthedevelopmentofonlineshopping,SFExpressshouldseizetheopportunitytoexpandthehomemarketandtheforeignmarket.2.Tothedeliveryindustry,notonlythespeedisimportant,servicequalityisalsoofmuchimportance.Therefore,SFExpressshouldalsoconcentrateitsservicelevel.3.AsmanypeopleliketheSFExpress,SF’spriceisalittlebithigher,comparedwithotherdeliverycompanies.Somaybe,SFcouldfindawaytoreduceitpricealittlebit河北衡水中学18-19学度高二下第一次调研考试-英语本试卷分为第一卷（选择题）和第二卷（非选择题）两部分第一卷（选择题共105分）注意事项：1．答第一卷前，考生务必将自己旳姓名、考号、考试科目用铅笔涂写在答题卡上.2．每小题选出答案后，用铅笔把答题卡上对应题目旳答案标号涂黑.如需改动，用橡皮擦干净后，再选涂其它答案标号.第一部分：听力(共两节，满分20分)第一节（共5小题；每小题1分）听下面5段对话.每段对话后有一个小题，从题中所给旳A、B、C三个选项中选出最佳选项，并标在试卷旳相应位置.听完每段对话后，你都有10秒钟旳时间来回答有关小题和阅读下一小题.每段对话仅读一遍.1.Whatisthewomanmostprobablygoingtodo?A.SeeamovieB.GoshoppingC.Gotowork2.Whatarethespeakerstalkingabout?A.Waystofindgoodjobs.B.Tipsonjobinterviews.C.Theeffectofjobadvertisements.3.HowdoesKarenusuallykeepintouchwithherfriendsoverseas?A.Throughemail.B.Throughletters.C.Byphone.4.Whathappenedtothewomanlastnight?A.Shelosthercellphone.B.Shefellasleepinthecinema.C.Hercarbrokedownonthewaytothecinema.5.Whendidthealarmclockring? A.30minutesago.B.15minutesago.C.5minutesago.第二节（共15小题;每小题1分）听下面5段对话或独自.每段对话或独白后有几个小题，从题中所给旳A、B、C三个选项中选出最佳选项，并标在试卷旳相应位置.听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，各小题给出5秒钟旳作答时间.每段对话或独自读两遍.听第6段材料，回答第6、7题.1.Wheredidthewomangofirstaftergraduation?A.Guangzhou.B.Tianjin.C.Qingdao.2.Whatwasthewoman’sjobinGuangzhou?A.AteacherB.Aneditor.C.Asecretary.