资源描述：
《微软Surface 国际营销策略分析 英文版ppt课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、MicrosoftSurfaceStartInternationalMarketing—*—CompanybackgroundTheNestMicrosoftCorporationsurfacePart1TRANSITIONPAGE—*—AboutSurfacePart11MicrosoftCorporationMicrosoftCorporationItisanAmericanmultinationalcorporationheadquarteredinRedmond,Washingtonthatdevelops,manufactures,licensesan
2、dsupportsawiderangeofproductsandservicesrelatedtocomputing.—*—MicrosoftCorporationMicro~SoftMicro~HardAboutSurfacePart11MicrosoftCorporation—*—2SurfaceSurfaceRTReleasedonJune，andgotinChinainOtc.So,atpresent,there'sonlySurfaceRTselling.SurfaceProwillshowupin2013.Itwillbeveryexpectting
3、SurfaceRTPRO1.ThetouchCover2.full-sizeUSB3.03.allwindows'soft4.NVIDIATegra35.FullOfficeexperienceAboutSurfacePart1—*—1、Marketenvironment1Themarketisdividedintothreeparts,Win8system,IOSsystem,andtheAndroidsystem.ThefutureisthethreetocontendfortheworldTraditionalPCmarketisshrinking,mor
4、eandmoreuserschoosemobiledevicessuchassmartphonesandtabletPCs,usersunlikethetraditionalway,asdependentonthePCandPCsolutionscanbereplacedbymobiledevices,AstosmartphonesandtabletPCs,thereisstillmuchroomforgrowth,whilethePChasbeguntodecline.AboutSurfacePart12Surface—*—PositionMarketingp
5、ositioning:ForBusinessAtpresentthere'sfewpadcreatingforbusiness,becausethatkindpadmusthavehighqualityandcanrunOffice.SurfaceisverysmarttoenterthemarketwiththisMarketingpositionAboutSurfacePart12Surface—*—TRANSITIONPAGEThelastMarketSkimmingProductmixpricingprestigepricingPricingStrate
6、giesPart2—*—PricingStrategiesPart21MarketSkimmingsummaryInOctoberSurfacegetintoChinesemarket,andcooperatedwithSUNNING.soldexclusively,ithasthreegradesforustomakechoice.andthepriceofSurfaceRTisbetween￥3688to￥5288.Justliketheipad4did.Priceskimmingisapricingstrategyinwhichamarketersetsa
7、relativelyhighpriceforaproductorserviceatfirst,thenlowersthepriceovertime.definition￥3688-￥52881MarketSkimmingPricingStrategiesPart2￥3648-￥4698￥3280-￥3880—*—标准化第二章CreatforbusinessThetargetmarketofsurfaceisforcusonbusinessarea。BusinessmenGivethemachinefullattentionbutdon'tmuchcareabou
8、tthepricetar
