《微软营销策略》PPT课件.ppt

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1、MicrosoftContentsIntroductionThemarketingstrategiesofMicrosoftConclusionThebasicinformationaboutthecompanyTheaddressCompanyheadquarters:RedmondChiefexecutiveofficer（CEO）：StevenA.BallmerCountry:AmericaStaffnumber:90000ProductsrangewindowsHardwareproductsApplicati

2、onsoftwarewebserviceMAINPRODUCTSInadditiontothelaunchoftheMicrosoftWindowscomputeroperatingsystemcalledWindows.Alongwiththecomputerhardwareandsoftwareofthesystemcontinuouslyupgrade,Microsoft'sWindowsoperatingsystemareconstantlyupgradingfrom16bits,32bitsto64bitso

3、peratingsystem.Mainproducts—operatingsystemThemostfamousApplicationisMicrosoftApplicationCenter2000.Itisadeploymentandmanagementtool.Hardwareproducts:WindowsMobile6.1WindowsMediaPlayer11DesktopSearch1999MSNMessengerMSNisMicrosoftintroducedchattingtool,likeQQ,usu

4、allyeverybodychatwitheachotherbyMSNinforeigncountries.MicrosoftFlightSimulatorXBOX360ShadowrunGamesAgeofConan:HyborianAdventure)ThemarketingstrategiesofMicrosoftLeadingtheNewEra,WinningtheFuture---MicrosoftAnnouncesDevelopmentStrategyinChinaSeptember6,2012,Beiji

5、ng–MicrosoftChinatodayannounceditsnewstrategyandcommitmenttopartneringwiththecountryforaninnovative,competitiveandtalentedChinabyfurtherenhancingandacceleratinginvestments.Microsoft’sannualR&Dinvestmentwillexceed$500million,andthecompanywillexplorelocalmarketsin

6、moreprovincesanddeepenitsengagementinindustrialnormalization.ExpandMicrosoft’sfootprintinlocalmarketsAcceleratelocalpartnerecosystemsandexpandservicecoverageFostertalentsinalargescaleIt’seasy,right?Product=thebestthereisPrice=thecheapestonePlace=ubiquitousPromot

7、ion=$megamillionsBuildingcollaborativerelationshipswithawiderangeoforganizationstoraiseawarenessoftheimportanceofaccessibilityinmeetingthetechnologyneedsofpeoplewithdisabilities.Promotinginnovationofaccessibilityinthedevelopmentcommunityandworkingwithindustryorg

8、anizationstoencourageinnovation.ConclusionThankyou!