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1、Lecture1Whatdoyouknowaboutbusinessletters?VerbalcommunicationinbusinesscontextTosend&receiveinformation,ideas,attitudes,emotionsforspecificpurposesOfincreasingsalesandprofitsandtoEstablishgoodrelationshipwithcustomers,employees,generalpublicHowBLdiffersfromGeneri
2、cWriting?Businesswritingvariesfromthechatty,conversationalstyleoftenfoundinemailmessagestoafamiliarco-worker,tothemoreformal,legalisticstylefoundincontracts.Inthemajorityofmemos,emailmessages,andletters,astylebetweenthesetwoextremesisappropriate.Alwaysremember,wr
3、itingthatistooformalcanalienatereaders,andanoverlyobviousattempttobecausalandinformalmaystrikethereaderasinsincereorunprofessional.Inbusinesswriting,asinallwriting,knowingyouraudienceiscritical.PurposesFunctionsReadershipClientsTradingpartnersFundingbodiesColleag
4、uesGeneralpublicsBusinessLetter-PurposesMorethancommunicate,itpersuades,influencesandinstillsconfidenceinthereaderthatyouareapolishedprofessional.Suchconfidenceisneededbeforeanyonewillbuyanythingfromyou.FunctionsofBusinessLettersToinformToinfluenceToentertainToin
5、formToconveyinformationneededtocompletetheday-to-dayoperationsofthebusinessToexplaininstructionstoemployees,announcemeetingsandprocedures.ToinfluenceToinfluencethereader’sattitudesandactions.TopromoteaproductorserviceToseeksupportforideasandworthycausespresentedt
6、osupervisors,stockholders,customers/clients,orgeneralpublic.ToentertainTosecurethedesiredresponseoractionToretainacustomer’sgoodwillorpatronage.Tocollectpaymentsforexample:toaskforpaymentisquitedifficulttosecureitwithoutoffendingthereaderandlosinghisorherfuturepa
7、tronage.Nocommunicationiswhollysuccessfulunlessitretainsthereader’sgoodwill.Whichisbetter?DearSirsHaveyouoverlookedtheunpaidbalancefromyourrecentpurchase?Ifyourpaymentisalreadyonthewaytous,pleaseacceptourthanks.Otherwise,won’tyoucheckandmailtheremittancerightnow?
8、Thankyouforyourcooperation.DearSirsWemustwarnyouthatyoudidn’tpaidforyourrecentpurchasefromus.Pleasecheckyouraccountandmailtheremittanceimmediately.Thankyou.Wha
