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1、Thereisnoescapingthefactwearelivinginanincreasinglyconnectedworld.Peopleallacrosstheglobeareconnectedthroughoutallaspectsoftheirpublicandprivatelives.We’reconnectedathome,atwork,whenwe’reoutforadrive,orwithourfriends.We’reconnectedeverywhere,andnearlyallthetime.Overthelastsixyears,t
2、heMEFGlobalTruststudieshaveclearlyshownthatpeople’sawarenessofhowtheirdataiscollectedandusedbyindustryisgrowingyear-over-year.Asmorepeoplelearnthateachandeverydigitalconnectiontheymakeleavestracesoftheiridentityandpersonalinformationbehind,morearesayingtheydon’tlikeitandhaveorwillta
3、keaction.Infact,83%ofconsumersacross10markets(anincreaseof9%overlastyear)areactivelytakingstepstocontrolandprotecttheirpersonalinformation.Theywilldeleteanapporwon’tevendownloaditinthefirstplace.Theywillcancelapurchaseortransactioniftheydon’tbelievetheirpersonalinformationissecure.T
4、heywillchoosenottoengageabusinessiftheyfeelanorganizationmaymisusetheirtrustortheirdata.Thisyear’sMEFGlobalTrustStudypresentsindustryleaderswithanopportunity.Itsuggeststhatorganizationscanreducerisk,increaserevenues,andbuildtrustwithcustomersbydeliveringclear,consistentandtransparen
5、tpracticesandpolicies.Theyalsocanempowerconsumersbygivingthemeasytousepersonalinformationmanagementsolutions(PIMS)toprotectandtakecontroloftheiridentityandpersonalinformation.Nowisthetimetoact,asdigitalconnectionsthroughoutsocietywillcontinuetogrowunabated.Infact,IDCpredictsthatby20
6、25individualswillinteractwithaconnecteddevicenearly4,800timesaday,ornearlyevery3seconds.AsindustryleadersIencourageallofustobandtogetherandhelppeopleprotectwhatmattersmost.Thatis,let'sdevelopanddeliverthepractices,policies,interoperablestandards,andsolutionsthatwillhelppeoplesecurel
7、yandsafelyaccesstheInternetanddigitalservicesastheydesirewithouthavingtoforgotheirprivacyandsecurity.Let’sgivethemwhattheywant--controlandsovereigntyoftheirdigitalidentityandpersonaldata.ReduceRiskandIncreaseRevenuesbyGivingPeopleWhatTheyWant—Safe,SecureDigitalServicesandPersonalInf
8、ormationControlFORE
