The Application of Fuzzy Language in the Business Negotiation模糊语言在商务谈判中的应用

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1、TheApplicationofFuzzyLanguageintheBusinessNegotiation模糊语言在商务谈判中的应用AbstractUnderthebackgroundofeconomicglobalization,Businesscontactsamongnationsgetcloserthanbefore,whichhasbroughtmoreandmoreopportunitiestobusinesses.Economicinterdependenceismuchproductivetothecooperationbetweencompanies.Succe

2、ssfulbusinesswillbenefitthedevelopmentofcompaniesandenterprises.Andsuccessfulbusinessdependsonmutuallybeneficialagreement.Toreachanagreement,twopartiesneedtonegotiate.Negotiation,averycommonandimportantactivityinthebusinessworld,canbeunderstoodasaprocessinwhichtwoormorepartiescometogethertodi

3、scusscommonorconflictinginterestsinordertoreachanagreementofmutualbenefit.Thelanguagefuzzinessiscrucialforbusinessactivitiesespeciallyastoshowingsomefriendlyaffectionandtomaintainingsocialrelationshipthroughthebusinessnegotiation.Asitknowntous,thebasicobjectiveofbusinessactivitiesistopursuema

4、ximumbenefits,whichplaysanimportantroleinachievingsatisfyingresultthroughusingtheappropriatelanguage.Businessnegotiationisdifferentfromthenormallanguagecommunication,sinceallmostnegotiatorswillnotaimtostatetheirpurposeclearly,leavealonesharinginformationsincerely.Thelanguageinbusinessnegotiat

5、ionisalwaysimplicit,butinordertocontinuetonegotiatefavorably,bothsideshavetocreateafavorablenegotiationatmospherewitheuphemisticandpolitelanguage.Ifthishappensthen,fuzzylanguagebecomesafabulouscommunicationtoolforbothnegotiators.Basedonthenegotiationmaterial,howtocorrectlychooseandmakefulluse

6、ofcourtesystrategyandsocialmeaningoffuzzylanguage,theauthoranalyzesthepracticabilityoffuzzystrategyastoeffectivelyimprovingcommunicativecapabilityinthebusinessnegotiation.Thispaperdiscussesthewidelyuseofthereason,classificationandcharacteristicoffuzzylanguageinthebusinessnegotiation.Keywords:

7、Businessnegotiations;Fuzzylanguage;Restrictivelanguage摘要在经济全球化的大背景下，各国都想通过融入这个大环境来促进本国经济的快速增长。各国间的经济联系不断加强，商务活动日益频繁。经济上的相互依赖大大促进了各国公司的合作。成功的商业合作无疑将会促进大型公司和企业经济的发展，并给商家提供更多的商机。合作的成功与否很大程度上取决于能否达成圆满的协议。要达成协议，双方必须进行协商,谈判。谈判是商业领域里非常频繁而重要的一项活动，是双方