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1、毕业论文（设计）TheApplicationofPolitenessPrinciplesinInternationalBusinessNegotiation1.Introduction12.PolitenessPrincipleandtherelevanttheories32.1PolitenessPrinciple(PP)andtheMaximsofPP32.2BrownandLevinson’sfacetheory42.3PolitenessStrategie52.4Cooperativeprinciple83.LanguageFeat
2、uresofBusinessNegotiation103.1Idiomaticandprofessionalizedterms103.2Vaguelanguage113.3Polemicandpersuasiveexpressions124ApplicationofPolitenessStrategyinBusinessNegotiation144.1Theapplicationoftactmaxim144.2Theapplicationofgenerositymaxim164.3Theapplicationofeuphemisticexp
3、ressions185.Conclusion20References221.IntroductionSinceChinaenteredintoWTO,thevolumeoftheforeigntradeinChinahasincreasedgreatly.Inbusiness,itismostlythroughnegotiationsthatthetwopartiesbridgethedifferenceandreachafairandmutuallysatisfactorydeal.Businessnegotiationplaysacri
4、ticalroleinatransaction,becausethebuyersandsellersneedtonegotiatewitheachotherbeforesigningacontract.Internationalbusinessnegotiationisaprocessthatatleasttwoormorepartieswithcommonandconflictingintereststryingtoreachanagreementofmutualbenefits.Whetheritwillsucceedornotdepe
5、ndslargelyontheuseofnegotiationstrategy.Inthecourseofbusinessnegotiations,theharmonious,friendlyandcooperativeatmospherecankeepitgoon23毕业论文（设计）smoothly.Therefore,someappropriatestrategiesandtacticstoensurethenegotiationhandingonwellbecomeimportant.Asisproved,politenessstra
6、tegyisthemostcommonlyusedonethatcontributestoasuccessfulbusinessnegotiation(Richardetal,2000:352).Politenessstrategycanenhancethemutualtrustandunderstandingamongnegotiationssoastoincreasethepossibilitytonegotiations.Inthispaper,themainbodywillbedividedintothreeparts.Inthef
7、irstpart,thecentralconcept——PolitenessPrincipleanditsmaxims,andsomerelevanttheoriesareintroduced;inthesecondpart,thekeypointislanguagefeaturesofbusinessnegotiation,ithasthreebrancheswhicharehelpcomprehendtheimportanceoftheverbalstrategyinnegotiations.Inthethirdpart,threema
8、ximsofPolitenessPrinciple,accompanyingthedetailedexamples,areusedtodescribehowthePolitene
