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ID:7132769
大小:124.50 KB
页数:30页
时间:2018-02-05
《application of refusal strategies under speech act theory and politeness principles in english business letters》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业论文(设计)AbstractBusinessEnglishlettersplayanimportantroleintodaybusinessworld.Itisfrequentlyappliedinmostaspectsofbusinessactivitiesandthusregardedasindispensabletransmissionforbusinesscommunication.However,whenrefusalinformationisneededtobetransmitted,itisinevitablet
2、hattheaddressee’sfacewillbethreatened.Whatisworse,businesswillbeaffectedforimproperexpressionofrejection.Thus,guidedbypragmatictheories,manyscholarstrytoconcluderefusalstrategieswhichcanbeappliedinEnglishbusinessletterswriting.BasedonSpeechActTheoryandPolitenessPrinci
3、ples,thepaperstudiesrefusalstrategieswithoutmixingthemwithotherkindsofstrategies.Austin’sthreesensesofspeechact,Searle’sandLeech’sclassificationsofspeechact,FaceTheoryandPolitenessPrinciplesconstitutetheframework.Inthepartofcasestudy,thepaperusesantithesestoanalyzedoc
4、umentofsamplelettersrejectingcustomers’requests,orders,counteroffersandclaims.Thelastpartconcludesfourrefusalstrategieswhichcanbeappliedinrefusalbusinessletter.Differentscholarshavedifferentclaimsinrefusalstrategies.Therefusalstrategiesinthepaperishopedtobeofhelpinbus
5、inesscommunication.KeyWords:refusalstrategiesspeechacttheorypolitenessprinciplesEnglishbusinesslettersapplication30毕业论文(设计)摘要商务英语信函以其真诚友善、清晰自然等特点,在世界商务沟通中起着举足轻重的作用,它贯穿商事活动的各个环节,是商事组织对外传递信息和达成商务沟通的重要载体。然而,当商事组织要表达拒绝信息时,对方的面子不可避免地都会受到一定程度上的威胁,表达不当甚至会危及商务沟通的成败。因此,众多研究者从语
6、言学的角度,结合一定的语用原则,力求总结出既礼貌又实用的拒绝策略,应用于实际商务信函的写作中。在学术上,本文立足于语用学上的言语行为理论和礼貌原则,把拒绝言语策略从其它策略中独立出来研究。Austin的言语行为三分说、Searle对言语行为的分类、Leech对言语行为的分类等言语行为理论基本原则、著名的面子理论和礼貌原则构成了本文主要的理论框架,支撑样本信函的分析。而在对样本信函的研究中,本文采用对比等方法对拒绝客户要求、拒绝订货、拒绝还盘、拒绝索赔等方面的商务英语信函样本进行文本分析,总结出四条适合商务英语信函应用的拒绝策略。不
7、同研究者总结出的应用在商务英语信函的拒绝言语策略各有不同,望文中的几点见解对实际的拒绝商务信函写作有所帮助。关键词:拒绝言语策略言语行为理论礼貌原则商务英语信函应用30毕业论文(设计)ApplicationofRefusalStrategiesunderSpeechActTheoryandPolitenessPrinciplesinEnglishBusinessLetters1.Introduction31.1Background31.2Purposeofstudy41.3Organizationofthepaper52.Lite
8、raturereview52.1Refusalstrategy52.2PreviousstudiesofrefusalstrategiesinEnglishbusinessletters73.Theoreticalframework83.1Spee
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