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1、Unit1Economicglobalization:theintegrationofnationaleconomiesintotheinternationaleconomythroughtrade,foreigndirectinvestment,capitalflows,migration,andthespreadoftechnology.Globalvillage:Allthedifferentpartsoftheworldformonecommunitylinkedtogetherbyelectroniccommunications,especiallyth
2、eInternet.Meltingpot:asocio-culturalassimilationofpeopleofdifferentbackgroundsandnationalities.CulturalDiversity:themixofpeoplefromvariousbackgroundsinthelaborforcewithafullmixofculturesandsub-culturestowhichmembersbelong.TheconceptofcultureCulture:alearnedsetofsharedinterpretationsab
3、outbeliefs,values,andnorms,whichaffectthebehaviorofarelativelylargegroupofpeople.Whatarethethreeingredientsofculture?1.Artifacts(thematerialandspiritualproductspeopleproduce)2.behavior(whattheydo)3.concepts(beliefs,values,worldviews…)(whattheythink)Theaspectsofculturethatareexplicit,v
4、isible,taught.Theaspectsofculturethatareintangibleandnottaughtdirectly.HowtounderstandCulturalIcebergCharacteristicsofCultureCultureisshared.Cultureislearned.Enculturation(文化习得):alltheactivitiesoflearningone’sculturearecalledenculturation.Cultureisdynamic.(pg.6)Acculturation(文化适应):the
5、processwhichadoptsthechangesbroughtaboutbyanothercultureanddevelopsanincreasedsimilaritybetweenthetwocultures.Cultureisethnocentric(文化中心主义).Ethnocentrism:thebeliefthatyourownculturalbackgroundissuperior.CommunicationCommunication:meaningtosharewithortomakecommon,asingivingtoanotherapa
6、rtorshareofyourthoughts,hopes,andknowledge.Interculturalcommunication:communicationbetweenpeoplewhoseculturalperceptionsandsymbolsystemsaredistinctenoughtoalterthecommunicationevent(p.9-10).SourceThesourceisthepersonwithanideaheorshedesirestocommunicate.EncodingEncodingistheprocessofp
7、uttinganideaintoasymbol.MessageThetermmessageidentifiestheencodedthought.Encodingistheprocess,theverb;themessageistheresultingobject.ChannelThetermchannelisusedtechnicallytorefertothemeansbywhichtheencodedmessageistransmitted.Thechannelormedium,then,maybeprint,electronic,orthelightand
8、sound
