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1、InterculturalCommunication梁正宇zhengyul@hutc.zj.cn23211594.CulturalperceptionandvaluesIThenatureofperceptionCulturalinfluenceonperceptionStereotypesPrejudiceThenatureofperceptionWhatdoyouthinkofthefollowingfood?pigears,chickenfeet,fishinnards,dogmeat,snakemeat,…
2、Whatisperception?SensoryorganssensetheenvironmentsSensationsareroutedtothebrains(throughthenervoussystem)Inthebraintheyareinterpretedandaccordedmeaninginatwo-stagesequence:Recognitionoridentification(thebiologicalstage)Interpretationandevaluation(Theresultofth
3、isprocessisnotthesameforallpeople,becausethisprocessislearned,andinfluencedbyculture)Samovar1995perception–感知、感觉；理解Stagesoftheperceptionprocess(Chen&Starosta,1998)Selection(ofthestimuli)CategorizationInterpretationStagesoftheperceptionprocessThreestepsofthesel
4、ectiveperceptionselectiveexposureselectiveattentionselectiveretentionStagesoftheperceptionprocessCategorizationThesocialandphysicaleventsorobjectsshape,colour,texture,size,andintensity.Twocharacteristicsofhumanperceptionatcategorization:Givehumanperceptionstru
5、ctureShowsthathumanperceptionisstable.StagesoftheperceptionprocessInterpretationMakingsenseofthestimulipatterns,e.g.DogDoveOwlfishCulturalinfluenceonperceptionHowdoyouperceivethefollowingcolours?BlackBlueGreenPinkRedWhiteYellow…CulturalinfluenceonperceptionHum
6、anperceptionsareconditionedbyculture:providesthefoundationforthemeanings;directsustowordspecifickindsofmessagesandevents.Humanperceptionsareoftenpartialandinaccurate.Thepartialityoftheperceptionistheoriginofmisunderstandingininteraction.SummaryItisaprocessbywh
7、ichanindividualselects,evaluates,andorganizesstimulifromtheexternalworldCultureprovidesuswithaperceptuallensthatgreatlyinfluenceshowweinterpretandevaluatewhatwereceivefromtheoutsideworld.Perceptionsarebasedonbeliefs,values,andattitudesystems.StereotypeWhatdoyo
8、uthinkabout________?AmericansSteven(American)KoreansWoo(Korean)JapaneseLisan(Japanese)StereotypeOvergeneralizedandoversimplifiedbeliefsforthecategorizationofagroupofpeople(Allport,
