商务英语写作的原则.ppt

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1、BUSINESSWRITING1Chapter1AnOverviewofBusinessWriting商务写作概述2Lead-inQuestionsWhatisbusinesscommunication?Canyounamesomewaystocommunicatepeopleinabusinesssetting?Businesscommunicationisaprocessofexchanginginformationandideasinabusinesssetting.3nonlinguisti

2、ceyecontactphysicalappearancefacialexpressionsspaceanddistancegesturepostureFormsofBusinessCommunication4linguistice-mailslettersmemostelephonecallsconversationfaxesnotesvoicemailsreportsproposalsminutesFormsofBusinessCommunicationWeb5WhyBusinessWriting

3、?Theabilitytowriteeffectivelyisavaluablebusinessasset.1)agreatdealofbusinessistransactedinwriting,whichisinvolvedineverypartofbusiness.2)effectivebusinesswriterscanusetheirskilltohelpincreasetheircompany’ssalesandprofitsbypromotinggoodrelations.3)profic

4、iencyinwritinggivesapersonaladvantageoverlesscapablewritersandcontributessubstantiallytohis/herself-confidence----anecessaryqualityforbusinesssuccess.6FunctionsofBusinessWritingToinformToinfluence/persuadeToentertain7ToinformMessagestoinformareusedtocon

5、veythevastamountofinformationneededtocompletetheday-to-dayoperations.Themajorpurposeofmostofthesemessagesistohavethereceiverunderstandabodyofinformationandconcentrateonthelogicalpresentationofthecontent.8Toinfluence/persuadeInadditiontoprovidinginformat

6、ion,abusinessmessagemustalsoinfluencethereader’sattitudesandactions.9ToentertainTosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhumannature.Thewritershouldhaveanacquaintancewiththeparticularintere

7、stand,ifpossible,theemotionsofthereader.Nocommunicationiswhollysuccessfulunlessitretainsthereader’sgoodwill.10Businesspeoplecan’taffordpayingapersonalvisiteachtimetheywanttotransactbusinessinvariouspartsoftheworld,instead,theymakephonecalls,writeletters

8、,sendfaxes,ore-mails.Writingisimportantforunderstandingandformalconfirmationandasasourceforlaterreference.Inordertoachievegoodcommunication,weshouldconsiderthefollowing“sixC’sprinciples”.Courtesy,Correctness,Conciseness,Clarity,C