麦当劳英文演讲课件.ppt

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1、McDolasnd'AbouttheMcDonald's国贸四班刘畅McDonald'sPlazaor（McDonald'sCorporation）McDonald'sPlazaor（McDonald'sCorporation）McDonald'sPlazaor（McDonald'sCorporation）McDonald'sPlazaor（McDonald'sCorporation）McDonald'sPlazaor（McDonald'sCorporation）McDonald'sCorporati

2、onistheworld'slargestchainoffast-foodrestaurants,primarilysellinghamburgers,chicken,frenchfries,milkshakesandsoftdrinks.Morerecently,italsoofferssalads,fruitandcarrotsticks.RoadsignDrive-ThruLogoMcCaféLogoThebusinessbeganin1940,witharestaurantopenedbysi

3、blingsDickandMacMcDonaldinSanBernardino,California.Theirintroductionofthe"SpeedeeServiceSystem"in1948establishedtheprinciplesofthemodernfast-foodrestaurant.ThepresentcorporationdatesitsfoundingtotheopeningofafranchisedrestaurantbyRayKroc,inDesPlaines,Il

4、linoisonApril15,1955,theninthMcDonald'srestaurantoverall.KroclaterpurchasedtheMcDonaldbrothers'equityinthecompanyandleditsworldwideexpansion.Logo麦当劳（McDonald’s）取“M”作为其标志，颜色采用金黄色，它象两扇打开的黄金双拱门，象征着欢乐与美味，象征着麦当劳的“Q、S、C&V的经营理念和内部形象标志，磁石一般不断把顾客吸进这座欢乐之门。Doyoukn

5、owQSC＆V?QSCV——quality——service——cleanliness——valueAdvertisingMcDonald’sNewspaperSandwichAdvertisingGiantpapernapkinswereusedtopromoteMcDonald’slargesthamburgerever,theBig’n'JuicyAdvertisingMcDonald’sBusStopRegularbusstopwasturnedintoMcDonald’srestaurant

6、AdvertisingMcDonald’sFreeCoffeeHourglassTransitshelterinVancouverwasturnedintoan‘hourglass’filledwithcoffeebeans,remindingcustomersofthepromotion’sshort-termnature.AdvertisingMcDonald’sSundialBillboardThiscoolbillboardfeaturesarealsundialwhoseshadowfall

7、sonadifferentbreakfastitemeachhouruntilnoon,whentheshadowoftheMcDonald’sarchesaredeadcenter.AdvertisingMcDonald’sPuzzlesOutdoorposterswereturnedintolargeinteractivepushpuzzlesthatconsumerscouldsolveinorderto“sortyourhead”.ThiswasdonetopromoteMcDonald’sL

8、argeCoffeeforonly1EuroinSweden.AdvertisingTheRealMilkshakeAdvertisingMcDonald’sPieBillboardGiantPiebillboardusedtopromoteMcDonald’sinNewZealand.AdvertisingMcDonald’sFreeWi-FiFreeWi-FiservedatallMcDonald’srestaurants.AdvertisingMc