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1、McdonaldsAMcDonald'srestaurantisoperatedbyeitherafranchisee,anaffiliate,orthecorporationitself.Thecorporation'srevenuescomefromtherent,royaltiesandfeespaidbythefranchisees,aswellassalesincompany-operatedrestaurants.McDonald'srevenuesgrew27%overthethreeyearsendingin2007to$22.8
2、billion,and9%growthinoperatingincometo$3.9billion.CorporationThebusinessbeganin1940,witharestaurantopenedbybrothersRichardandMauriceMcDonaldinSanBernardino,California.ThepresentcorporationdatesitsfoundingtotheopeningofafranchisedrestaurantbyRayKroc,KroclaterpurchasedtheMcDona
3、ldbrothers'equityinthecompanyandleditsworldwideexpansion,Thecompanybecamelistedonthepublicstockmarketsin1965.WiththeexpansionofMcDonald'sintomanyinternationalmarkets,thecompanyhasbecomeasymbolofglobalizationandthespreadoftheAmericanwayoflife.Corporation&Internationalmarketing
4、Nowithavebecomeoneoftheworld’sleadingfoodserviceretailers,withmorethan32,000restaurantsemployingmorethan1.5millionpeopleandservingmorethan60millionpeopleinmorethan100countrieseveryday.Corporation&InternationalmarketingLogoTheMcDonald'sGoldenArcheslogowasintroducedin1962.Itwas
5、createdbyJimSchindlertoresemblenewarchshapedsignsonthesidesoftherestaurants.Hemergedthetwogoldenarchestogethertoformthefamous'M'nowrecognizedthroughouttheworld.Schindler'sworkwasadevelopmentofthestylized'v'logosketchedbyFredTurnerTheMcDonald'snamewasaddedtothelogoin1968.Roads
6、ignDrive-ThruLogoMcCaféLogoProductsProductsMcDonald'spredominantlysellshamburgers,varioustypesofchickensandwichesandproducts,Frenchfries,softdrinks,breakfastitems,anddesserts.Inmostmarkets,McDonald'sofferssaladsandvegetarianitems,wrapsandotherlocalizedfare.ProductsHamburgersS
7、andwichesDelicious,freshlymade,andoh-so-satisfying.FromtheBigMactoPremiumGrilledChickenClubtoclassicCheeseburger,McDonald’ssandwichesmakethemeal.ProductsChickenfromMcDonald’sisadeliciouschoice.ProductsCanasaladbeclassy?yes.Addalittlepanachetoyourdaywithselectmixedgreens,elega
8、nttoppings,andchoicesgalore.ProductsWelcometothebig,boldtasteofMcCaf
