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1、CanyouimagineaworldwithouttheBigMac?OrHappyMeals?Luckily,backin1954,amannamedRayKrocdiscoveredasmallburgerrestaurantinCalifornia,andwrotethefirstpageoftheirhistory.Fromthathumblestartasasmallrestaurant,Theyhavebecomeoneoftheworld'sleadingfoodserviceret
2、ailerin121countries,withmorethan34,000restaurantsservingnearly69millionpeopleeveryday.isatermreferringtothespreadingofMcDonald'srestaurantsthroughouttheworldastheresultof globalization,andmoregenerallytotheeffectsofinternational'McDonaldization'ofservi
3、cesandcommercializationofgoodsasanelementofglobalizationasawhole.McWorldDirectoryThehistoryFoodofMcdonaldOperationstratagyThereasonofMcdonald'ssuccessTheinfluenceofMcdonaldHistoryRayKroc1902.01.14-1983.01.14ArestaurantempireAnovernightsuccessattheageof
4、52.“Iwasovernightsuccessallright,but30yearsisalong,longnight.”Thecompanybeganin1940asabarbecuerestaurantoperatedbyTheMcDonaldBrothers(RichardandMauriceMcDonald)Theirintroductionofthe"SpeedeeServiceSystem"in1948furtheredtheprinciplesofthemodern fast-foo
5、drestaurant.RayKroc‘sfirst(April1955)franchised(特许经营）restaurantinthechain,similarinstyletotheMcDonaldbrothers1953franchisedrestaurantsinPhoenix,ArizonaandDowney,California),DesPlaines,Illinois,USA.In1961KrocboughtouttheMcDonaldbrothersfor$2.7million,ai
6、mingatmakingMcDonald'sthenumberonefast-foodchaininthecountry.ThiscorporateuniversitywasdesignedtoinstructpersonnelemployedbyMcDonald'sinthevariousaspectsofrestaurantmanagement.Morethan80,000restaurantmanagers,mid-managersandowner/operatorshavegraduated
7、fromthisfacility1970:Havingchangedhandsin1968,theoriginal"BigM"restaurantcloses.Itisdemolishedtwoyearslater,withonlypartofthesignremaining;thishassincebeenrestored.1971:ThefirstAsianMcDonald'sopensinJulyinJapan,in Tokyo's Ginza district.1971:OnAugust21
8、,thefirstEuropeanMcDonald'soutletopens,in Zaandam (near Amsterdam)intheNetherlands.ThefranchiseeisAhold.1971:Thefirst AustralianMcDonald'sopensinthe Sydney suburbof Yagoona inMay.1990:InOctober,thefirstMcDonald'sopensinmainlandChina,int
