麦当劳scm英文简介

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1、DEFINATIONofSCMThemanagementofupstreamanddownstreamrelationshipswithsuppliersandcustomerstodeliversuperiorcustomervalueatlesscosttothesupplychainasawhole.BRIEFINTRODUCTIONMcDonald'sCorporationistheworld'slargestchainofhamburgerfastfoodrestaurants.AMcDonald'srestaurantisoperatedbyeit

2、herafranchisee,anaffiliate,orthecorporationitself.Thecorporation'srevenuescomefromtherent,royaltiesandfeespaidbythefranchisees,aswellassalesincompany-operatedrestaurants.McDonald'shasbecomeemblematicofglobalization,sometimesreferredtoasthe"McDonaldization"ofsociety.TheEconomistnewsp

3、aperusesthe"BigMacIndex":thecomparisonofaBigMac'scostinvariousworldcurrenciescanbeusedtoinformallyjudgethesecurrencies'purchasingpowerparity.REASONSAsweknow,theenterprisestyleofMcDonald’scanbeconcludedashappiness.ManypeoplefromdifferentcountrieshaveboughttheproductsofMcDonald’s.Thef

4、oodofMcDonald’sindeedpleasetheconsumersallovertheworld.McDonald’sdevelopeditsbusinessatanincrediblespeedinthepastthreedecades.AccordingtoasurveyofU.S.SecuritiesandExchangeCommission,thereare32737branchesofMcDonald’sintheworld,whilenearly1500ofthebrancheslocatesinChina.Meanwhile,ther

5、etainedprofitofMcDonald’swas1.41billiondollarduringthesecondquarterlastyear. Secondly,themanagementprincipleofMcDonald’sisQCSV(Quality,Service,Cleanness&Value).Besidestherestaurantsanddeliciousfood,aperfect,comprehensiveandpowerfullogisticssystemisamustforMcDonald’s.Thelogisticsmod

6、eofMcDonald’siscalledThird-PartLogistics.The3PL,whichisshortforThird-PartLogistics,makessignificantcontributiontoMcDonald’sSCM.Freshandhigh-qualityrawmaterialscouldbetransportedtoeverybranchintheappropriatetime.3PLserviceprovidersarecompanieswhoprovidearangeoflogisticsactivitiesfort

7、heirclients.Theymightoperatedistributioncenters,managethedeliveryoftheproductthroughtheirtransportfleetsorundertakevalue-addingservicessuchasre-packing.A3PLisanorganizationthatprovidesoutsourcedor“thirdparty”logisticsservicestootherorganizationsforpartoralloftheirsupplychainfunction

8、s.3PL’sgenerallyspe