McDonald27s 麦当劳 英文版.ppt

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1、AboutMcDonald'sMorethan32,000McDonald'srestaurantsin117countries.Morethan75%ofMcDonald'srestaurantsworldwideareownedandoperatedbyindependentowners.Ethicalandsocialresponsibilitypoliciesplacingthecustomerexperienceatthecoreofwhattheydocommittingtotheiremp

2、loyeesbyrewardingtheirachievementsmaintaininghighstandardsregardingtheconductforbusinessgivingbacktothecommunitiesinwhichtheyareestablishedBrandfranchisingGoalAndMissionGoal:servegoodfoodinafriendlyandfunenvironment,tobeasociallyresponsiblecompany,andtop

3、rovidegoodreturnstoitsshareholders.Mission:Tobetheircustomers'favoriteplaceandwaytoeatwithinspiredpeoplewhodelighteachcustomerwithunmatchedquality,service,cleanlinessandvalueeverytime.CoreValuesPlacethecustomerexperienceatthecoreofalltheydo.Customersaret

4、hereasonfortheirexistence.Committedtotheirpeople.BelievesintheirownSystem.Operatetheirbusinessethically.Givebacktotheircommunities.Growtheirbusinessprofitably.StructureanddesignoftheorganizationCEOChairmanoftheBoardCFOControlBrandSocialmediaHRDiversityLe

5、gal&SecretariesRestaurantOperationsSupplychain&FranchisingCOOCOOAPAC&MEAAsiaPacificMiddleEastAfricaCOOEuropeRussia&EasternGerman&WesternFrance&SouthernUK&NorthernCOOUSACentraldivisionEastdivisionWestdivisionStructureanddesignoftheorganizationQualityStand

6、erWorkSeparateRules&InstructionsGloballysametasteMcDonald’scultureandethicsIndianMcDonald’swithcurryandnobeefMcDonald’scultureandethicsChineseMcDonald’ssoupandriceWithChinesecharacteristicsMcDonald’scultureandethicsMcDonald’sHamburgerUniversitylearnopera

7、tingMcDonald’scultureandethics25storesshutdownwithinayearandother50storesselltodealersNojunkfoodMcDonald’scultureandethicsOrganizationEnvironmentInternalEnvironmentExternalEnvironmentInternalEnvironmentHighjobsatisfactionwithinthecompanyMcJobGuidelinesfo

8、rfranchiserestaurantAdapttolocalculturePRactivitiesExternalEnvironmentFiercecompetitionPublicperceptionWorkforceDiversityTheheartoftheMcDonald’sorganizationisinprovidingdoorwaysofopportunitiesandgrowthforteammembersfromdiv