商务沟通技巧（英文版课件）.ppt

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1、Outcome1Thefourthclass2006.10.12Oct12th20064.1.6EvaluatingWrittenTexts'evaluate'meanstodeterminethevalueofsomethingortoappraiseit.Whenyouareaskedtoevaluateabusinessdocument,whatyouarereallybeingaskedtodoismakeajudgementabouthoweffectivethedocumentwasinachievingwhatthewritersetouttodo.(in5deta

2、iledpoints)1.EvaluatingtheeffectivenessoflanguageToevaluatetheeffectivenessoflanguage,youshouldreadthetextandaskyourselfsomeorallofthefollowingquestions.Hasthewriterusedappropriatelyformalwords?Hasthewriterusedrespectfulwords?Hasthewriterusedconcisewords?Hasthewriterusedappositewords?Hasthewr

3、iteravoidedcontractedwords?Hasthewriterusedelegantwordsandphrases?Isthewritingclearandunambiguous?Isthepunctuationcorrect?Isthesyntaxcorrect?Answerthesequestions.Youmustgiveevidenceinyouranswers.Thesequestionsarenotaseasyastheyseem!Manyoftheanswerswillbebasedonyouropinion:styleisaverypersonal

4、matterandyouranswersmightdisagreewithmineTheinformationonpages17to19andonpages26and27(oftheUnitStudentGuide)mighthelpyouwiththisSAQ.1、Hasthewriterusedformalwords?Therearetimeswhenthewriterisquiteformal(eg‘Iaminreceiptofyourorderfor300dozeneggs’and‘WewererecentlyvisitedbytheScottishEthicalFarm

5、ingSociety’).However,therearepointswhichareveryinformal(eg‘yousuredriveahardbargainmate’,‘giveourchickensachancetohavearest’)andoverall,thismeansthatthewriterhasnotusedappropriatelyformalwordsinthisletter.2、Hasthewriterusedrespectfulwords?Atpoints,thewriterisveryrespectful.Hestartsoffwith‘Dea

6、rSir’andhealsosays‘Icanassureyouthatyouandyourcustomerswillbedelighted.（You-attitude）’Phrasessuchasthisarerespectful.However,thewriterreferstothecustomeras‘mate’andthisisoverlyfamiliarandnotrespectful.3、Hasthewriterusedconcisewords?Yes,thewriterhasusedconcisewords.Therearenocomplexorlongwords

7、usedsimplytotrytoimpress.4、Hasthewriterusedappositewords?Notallofthewordsareapposite.Forexample,callingthecustomer‘mate’isnotappropriate.5、Hasthewriteravoidedcontractedwords?Yes,thewriterhasavoidedusingcontractedwords.6、Hasthewriterusedelegan