market research plan 市场营销计划书.doc

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1、ResearchPlan----requirementstoskincareproductBackground:Thesagesaid,Theheartoflovingbeautyexistseverywhere.Nowadays,withthedevelopmentofsocialeconomyandtheimprovementoflivingstandards,peoplearemoreandmorepayattentiontooutwardappearance.That'swhytheskincareproductshavelongbeenpop

2、ularinalltheworld.ResearchObjectiveandResearchQuestions:Theobjectiveofourresearchistofindthemostsuitablebrandofskincareproductforyoungpeople,especiallycollegestudents.Andwewillgainthesoleagencyforthisbrandofproduct.Asfortheresearchquestion,itaimstolearnmoreaboutcollegestudents’s

3、pecificneed,preferenceandrequirementsforskincareproductsthroughthewayofmarketingresearch.Place:universitycampus,WandaPlaza、Respondent:youngpeople，focusingoncollegestudentsTimePeriod,ScheduleandPersonnelAllocation:①Advance-preparation:Plan-making(2016.4.20-2016.4.30Allthemembers)

4、Questionnaire-designing(2016.5.1-2016.5.10杨甜薛如星)②ResearchProcessandAnalysis(2016.5.10-2016.5.30Allthemembers)③ResearchSuggestionandLimitation(2016.6.1-2016.6.5杨霞崔梦瑶肖招兰）④ResearchReport(2016.6.5-2016.6.10Allthemembers)Methodsofdataanalysis:Afterenoughdataiscollected,weneedtousesom

5、especificmethodstoanalyzethedatatogettheinformationwewant.Firstisabouttheanalysisofdatacollectedbymeansofquestionnaireandpersonalinterviews.Wewillusestatisticalanalysisofthesedata,afterwhichapiechartorotherkindsofchartwillbedrawninaccordancewiththeresultofthestatisticalanalysist

6、omakeadirectrepresentationofwhichkindofskincareproductismostrequiredbythecollegestudents.Andduringthepersonalinterviews,informationcannotbeexpressedsoclearlyasthatcollectedbyquestionnaire,andthatrequiresustoextractusefulonefromtheinformationprovidedbyrespondentstoanalyze.Another

7、equallysignificantanalysisisaboutthedataconcernedwithexternalandinternalenvironmentinwhichwewillconductourbusiness.Inthisaspect,wewilladoptSWOTanalysis.Bydoingsuchanalysis,wecanfindoutourstrengthsandweaknessesaswellasopportunitiesandthreatscomingfromoutsideworldandfigureoutwheth

8、eritisfeasibleornottodosuchbusinessonsellingski