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时间:2020-06-25
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1、ResearchPlan----requirementstoskincareproductBackground:Thesagesaid,Theheartoflovingbeautyexistseverywhere.Nowadays,withthedevelopmentofsocialeconomyandtheimprovementoflivingstandards,peoplearemoreandmorepayattentiontooutwardappearance.That'swhytheskincareproductshavelongbeenpop
2、ularinalltheworld.ResearchObjectiveandResearchQuestions:Theobjectiveofourresearchistofindthemostsuitablebrandofskincareproductforyoungpeople,especiallycollegestudents.Andwewillgainthesoleagencyforthisbrandofproduct.Asfortheresearchquestion,itaimstolearnmoreaboutcollegestudents’s
3、pecificneed,preferenceandrequirementsforskincareproductsthroughthewayofmarketingresearch.Place:universitycampus,WandaPlaza、Respondent:youngpeople,focusingoncollegestudentsTimePeriod,ScheduleandPersonnelAllocation:①Advance-preparation:Plan-making(2016.4.20-2016.4.30Allthemembers)
4、Questionnaire-designing(2016.5.1-2016.5.10杨甜薛如星)②ResearchProcessandAnalysis(2016.5.10-2016.5.30Allthemembers)③ResearchSuggestionandLimitation(2016.6.1-2016.6.5杨霞崔梦瑶肖招兰)④ResearchReport(2016.6.5-2016.6.10Allthemembers)Methodsofdataanalysis:Afterenoughdataiscollected,weneedtousesom
5、especificmethodstoanalyzethedatatogettheinformationwewant.Firstisabouttheanalysisofdatacollectedbymeansofquestionnaireandpersonalinterviews.Wewillusestatisticalanalysisofthesedata,afterwhichapiechartorotherkindsofchartwillbedrawninaccordancewiththeresultofthestatisticalanalysist
6、omakeadirectrepresentationofwhichkindofskincareproductismostrequiredbythecollegestudents.Andduringthepersonalinterviews,informationcannotbeexpressedsoclearlyasthatcollectedbyquestionnaire,andthatrequiresustoextractusefulonefromtheinformationprovidedbyrespondentstoanalyze.Another
7、equallysignificantanalysisisaboutthedataconcernedwithexternalandinternalenvironmentinwhichwewillconductourbusiness.Inthisaspect,wewilladoptSWOTanalysis.Bydoingsuchanalysis,wecanfindoutourstrengthsandweaknessesaswellasopportunitiesandthreatscomingfromoutsideworldandfigureoutwheth
8、eritisfeasibleornottodosuchbusinessonsellingski
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