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1、外贸函电与写作-------ChapteroneTheprinciplesofeffectivebusinesscommunication学习方法《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握
2、并熟练使用的目的。Whatisbusinesscommunication?Businesscommunicationreferstoallthemessagethataresentandreceivedforbusinesspurpose.Suchasletter,memo,fax,e-mail,telephone,voicemail,teleconferencing.Agreatdealofbusinessistransactedinwriting.Effectivebusinesswrite
3、rscanusetheirskilltohelpincreasetheircompany’ssalesandprofits.Proficiencyinwritinggivesthepersoninbusinessapersonaladvantage.1.Whytheabilitytowriteisabusinessasset?1.Whytheabilitytowriteisabusinessasset?ReachadealImprovecustomer’ssatisfactionPromotet
4、hesaleofyourproductsKeepagoodimpressionofyourcompanyEnhanceyourworkefficiency2.WritingPrinciplesofbusinessLettersGenerallyspeaking,theprinciplesareasfollows:appropriatelayout,logicallyconnectedideas,correctgrammar,spellingandpunctuationmarks,suitable
5、styleandtone,andtactfullyorganizedinformation.2.WritingPrinciplesofbusinessLettersFive-stepsPreparingObjective,Reader,ScopeFormattingLayoutofthedocument3)OrganizingGatheringinformation,sortingdetails,andmakingoutlines.2.WritingPrinciplesofbusinessLet
6、tersFive-steps4)DraftingStartwhereyoufeelthemostcomfortable.Don’tworryaboutpossiblemistakesFocusontheideasyouwanttopresent.5)RevisingCheckontheoveralltoneandformat.Askforadvicefromcolleagues.Directions:RevisingBoxDoesmywritingincludeeveryelementofabu
7、sinessletter?AmIclearaboutmywritingpurpose?HaveImadeeffectiveuseoflayoutandwhitespaceintheletter?HaveIsortedoutthefactsappropriately?HaveIorganizedthecontendlogically?HaveIwrittenitconciselyandpolitely?HaveIcheckedeverythingincludinggrammar,punctuati
8、onandspelling?2.WritingPrinciplesofbusinessLetters7“C”Courtesy礼貌Treatingpeoplewithrespectandfriendlyhumanconcern.2)Consideration体谅Considerthereader’sdesires,problems,circumstances,emotionsandreactions2.WritingPrinciplesofbusinessLetters3)Correctness正
