培训-asc 葡萄酒培训

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1、ASCFINEWINESChina’sleadingproviderofqualityimportedwines精心为您挑选优质进口葡萄酒www.asc-wines.com•ASCFineWines•北京圣皮尔金鹰葡萄酒销售有限公司•010-64181598X131•MichaelXu许晓斌•13801000949•michaelxxb@163.comTrainingguidelines•Whocandeliver?•AllSalesstaff•Targetaudience•Allrestaurantstaff•Time•Lecture60minutes•Rolep

2、lay30minutes•Exam10minutes•Materialchecklist:•CD-Rom,Lap-top,Projector,Wineopener,1bottleofwine,printedmaterials,examsheets培训索引•所有销售人员•所有餐厅员工•讲座60分钟•葡萄酒侍酒实践30分钟•测试10分钟•CD-rom，笔记本电脑，投影仪，开酒器，一瓶酒，资料，试卷TheWorldofWineinChina世界葡萄酒中国荟萃Chairman:DonStPierreSr.(Beijing)主席：圣皮尔（北京）President:DonSt.

3、PierreJr.(Shanghai)总裁：小圣皮尔（上海）•Togethermorethan20yearsexperienceandsuccessinbusinessinChina•Startedin1995•LargestimporterofqualitywinesinChina•ShareholderMr.GernotLanges-SwarovskifromtheAustriancrystalcompany•High-EndHotelsandRestaurantsandPrivateClubs•高级酒店餐厅及私人俱乐部•RetailStoresandDepar

4、tmentStores•零售店•PrivateCustomer•私人客户CommonelementforallASCcustomers:•reliableandon-timepayment•astronginterestinqualitywinesprovidedwithahighlevelofservice.•ExclusiveAgencyfor44winecompaniesfrom12differentcountries•Morethan750wines•BestcollectionofworldfamouswinecompaniesandbrandsinChi

5、na,becauseof:–mostimportant(forthechinesmarket)wineproducingcountriesareincluded–wineswithinallqualityandpricelevels–usuallythetop1or2brandsfromeachmajorwineregion–goodalternativestoeachimportantbrandwithintheassortmentofourcompetitors•Bestqualityportfolio•Highestlevelofservice•Strongu

6、nderstandingofthe“real”market•Strongrelationshiptosuppliers•Consistencyinserviceandcommunicationswithbothcustomersandsuppliers•OurdemandsoncustomerqualityTableofContents目录TableofContents目录IWineHistoryI葡萄酒历史WineHistoryGaul(France)MiddleAsiaSpainCaspianSeaGermanyMesopotamiaAustriaSouthAf

7、ricaMexicoArgentina葡萄酒历史法国高卢西班牙德国中东里海奥地利美索布达米亚南非墨西哥阿根廷IIAlcoholicBeveragesII含酒精饮料FermentedAlcoholicBeverage发酵型酒精饮料Duringthefermentationprocess,yeastconvertssugarintoalcoholandCo2在发酵期间，酵母把糖份转化为酒精和二氧化碳DistilledAlcoholicBeverage蒸馏型酒精饮料•History:Mesopotamia3500BC-FirstDistillationusedforp