北京CBD文化商业中心案例分析.ppt

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1、CaseStudyProfilesInternationalCBDRetailCBDCaseStudyIntroductionThefollowingfivecasestudiesaidinestablishingkeyprinciplesandtrendsusedinretaildevelopmentwithinanInternationalCBDmasterplannedmixed-usesetting.Eachcasefeaturesitsownuniquemarketcontext,landuseprogram&retailtargetmarkets.Whilevastlyd

2、ifferent,eachprojectintegratesRetail,F&BandEntertainmentasthegluethattiesallotherusestogetherinadynamicway.EachoffollowingWorldClassInternationalCBD’soffersitsownuniquelessonsandimplicationsfortheSubjectSite.UnionSquare–HongKong*CanaryWharf–LondonPotsdamerPlatz–BerlinDowntownBurjDubai–Dubai**We

3、stSideRailYards–NewYork*UnionSquareisconsideredaKeyCaseStudyduetoitscomparablequalitiestotheBeijingCultureCentervisionaswellasthesuccessoftheretailcomponent:ElementsLuxuryFlagshipShoppingCentre.ElementsisthelatestandmostnewlydevelopedawardwinningAsianretailcentre.**AlongDubai'sCBDcorridor,Dubai

4、MallisanexceptionalcasethathasbeenprofiledtocounterbalancetheothermoreclassicCBD’swithaprojectthatislargelydrivenbytourism,inoneoftheworldleadingretailmarkets.WestRailYardsNewYork(UnderDevelopment)CanaryWharfLondonPotsdamerPlatzBerlin*KeyCaseStudyUnionSquareHongKong(UnderConstruction)DowntownBu

5、rjDubai(UnderConstruction)1CBDCaseStudySummaryTheretailprogramattheCDB’sprofileddifferandreflecttherespectivemarketcontexts,on-siteuses,adjacenciesandtargetmarketsofeachdevelopment.Thetabletotherightsummariestheretailmerchandisemixofthecasestudies,aswellason-siteTAcontext.UnionSquare(*KeyCaseSt

6、udy)Retailatbaseofhighdensitymixed-usecentre.StrongF&B(18.2%)andentertainment(18.8%)serveon-siteofficeandresidentialsegments,withhighfashioncateringtohotelguestsanddestinationcohorts.CanaryWharfFeaturesatargetedmixofundergroundretailprimarilyservinghighlevelofon-siteofficeworkersegments.CanaryW

7、harf’s5integratedcentresofferanaboveaverageallocationofservice(11.1%)andF&Bretail(23.9%).PotsdamerPlatzMasterplannedCBDretailintegratedwithinafullrangeoflanduses.Actingasasuperregionaldowntowndestinationwithhighlevelsofentertainme