北京CBD文化商业中心案例分析

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1、CaseStudyProfilesInternationalCBDRetailCBDCaseStudyIntroductionThefollowingfivecasestudiesaidinestablishingkeyprinciplesandtrendsusedinretaildevelopmentwithinanInternationalCBDmasterplannedmixed-usesetting.Eachcasefeaturesitsownuniquemarketcontext,landuseprogram&r

2、etailtargetmarkets.Whilevastlydifferent,eachprojectintegratesRetail,F&BandEntertainmentasthegluethattiesallotherusestogetherinadynamicway.EachoffollowingWorldClassInternationalCBD’soffersitsownuniquelessonsandimplicationsfortheSubjectSite.UnionSquare–HongKong*Cana

3、ryWharf–LondonPotsdamerPlatz–BerlinDowntownBurjDubai–Dubai**WestSideRailYards–NewYork*UnionSquareisconsideredaKeyCaseStudyduetoitscomparablequalitiestotheBeijingCultureCentervisionaswellasthesuccessoftheretailcomponent:ElementsLuxuryFlagshipShoppingCentre.Elements

4、isthelatestandmostnewlydevelopedawardwinningAsianretailcentre.**AlongDubai'sCBDcorridor,DubaiMallisanexceptionalcasethathasbeenprofiledtocounterbalancetheothermoreclassicCBD’swithaprojectthatislargelydrivenbytourism,inoneoftheworldleadingretailmarkets.WestRailYard

5、sNewYork(UnderDevelopment)CanaryWharfLondonPotsdamerPlatzBerlin*KeyCaseStudyUnionSquareHongKong(UnderConstruction)DowntownBurjDubai(UnderConstruction)1CBDCaseStudySummaryTheretailprogramattheCDB’sprofileddifferandreflecttherespectivemarketcontexts,on-siteuses,adja

6、cenciesandtargetmarketsofeachdevelopment.Thetabletotherightsummariestheretailmerchandisemixofthecasestudies,aswellason-siteTAcontext.UnionSquare(*KeyCaseStudy)Retailatbaseofhighdensitymixed-usecentre.StrongF&B(18.2%)andentertainment(18.8%)serveon-siteofficeandresi

7、dentialsegments,withhighfashioncateringtohotelguestsanddestinationcohorts.CanaryWharfFeaturesatargetedmixofundergroundretailprimarilyservinghighlevelofon-siteofficeworkersegments.CanaryWharf’s5integratedcentresofferanaboveaverageallocationofservice(11.1%)andF&Bret

8、ail(23.9%).PotsdamerPlatzMasterplannedCBDretailintegratedwithinafullrangeoflanduses.Actingasasuperregionaldowntowndestinationwithhighlevelsofentertainme