外经贸英语函电所有课件Unit1 General Principles.ppt

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1、BusinessEnglishCorrespondence--YvonneSchoolofForeignStudies,NJFU7/28/20211CriteriaforEffectiveBusinessWritingCourtesyCorrectnessConcisenessClarityConcretenessCompleteness7/28/202121)Notmerepolitenesslikeusingsomephrasesof“please”or“thankyou”2)KeepasincereYou-attitude.3)Usetactfulw

2、aytoblameyourreaders,andtrytoavoidirritatingoroffensivestatement.4)Answerletterspromptly.Principles7/28/202131)EmphasizingYou-attituderatherthanWe-attitude“You-attitude”——Youearn2percentdiscountforcashpayment“We-attitude”——Weallow2percentdiscountforcashpayment7/28/20214We/Iattitude

3、YouattitudeAlargesaleofourproductswillmakeourcompanymoreprofitable.Weareinneedoffundandyoumustpay…Wecannotofferyouanyrefund…Obviouslyyouforgettellingusthecolor…AgoodsaleoftheproductswillbenefityouTomaintainyourexcellentcredit,pleaseremit…Youcouldobtainarefundif…Pleaseindicateyourch

4、oiceofcolor…7/28/202152)Focusingonthepositiveapproach“Positive”——Wefeelsurethatyouwillbeentirelysatisfied.“Negative”——Wedonotbelieveyouwillhavecausefordissatisfaction7/28/20216ExampleDearSirs,wearesorryyouhavemisunderstoodus.(×)DearsSirs,wearesorrywedidn’tmakeourselvesclear.(√)Weca

5、nnotunderstandwhyyouhavehadtroublewiththesearticles.(×)Wepresumethattheremustbesomereasonsforyouhavingtroublewiththesearticles.(√)7/28/20217“Polite”——WehavereceivedwithmanythanksyourletterofOct.7,andwetakepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialoffer

6、whichwehavemadeinit.“Courteous”——considerateYouwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterofOct.7.“tactful”——×Yourletterisnotclearatall,Ican’tunderstandit.√IfIunderstandyourlettercorrectly…7/28/20218Courtesy（I）√×1.Pleas

7、eenclosetheprice-listandtheliteratureconcerned,sothatwecandecidewhetherwearetoplacetheorderwithyou.Wemustreceiveyourprice-listandtheliteratureconcernedbeforewecandecidewhetherwearetoplacetheorderwithyou.7/28/20219CorrectnessCorrectgrammar,punctuationandspellingarebasicrequirementsf

8、orbusinesswriting,Inadditi