外经贸英语函电unit 2课件

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1、外贸函电——Unit2EstablishingBusinessRelationships_ZMCUnit2EstablishingBusinessRelationships外贸函电——Unit2EstablishingBusinessRelationships_ZMCObjectives:Uponcompletionoftoday’sclass,youshould:lknowthewaysthatanexportercanusetoseeknewcustomers；lknowhowtowritethiskindofletter；lgraspt

2、heimportantwordsandphraseslearned.外贸函电——Unit2EstablishingBusinessRelationships_ZMCQuestions:Howcananexporterseekapotentialcustomer?Supposeyouarewritingalettertoapotentialcustomertoestablishbusinessrelations.Whatwillyouwriteinyourletter?外贸函电——Unit2EstablishingBusinessRelatio

3、nships_ZMCIntroduction:1.Channelsthroughwhichinformationcanbeobtained:(thefirsttwoarethemostreliablesources)ChamberofCommercebothathomeandabroad(国内外商务处/部)BanksTradedirectoriesofvariouscountriesandregions（各地区贸易行行名录）CommercialCounselor’sOfficeinforeigncountries(驻国外商务处)Exhibi

4、tionandtradefairs(展览会与贸易展销会)外贸函电——Unit2EstablishingBusinessRelationships_ZMCIntroduction2.Threepointsusuallycontainedinlettersaimingatestablishingbusinessrelations:thesourceofyourinformationtheintentionofwritingthisletterabriefintroductionofone’sowncompany,including:thebusi

5、nessscope,creditstandingorfinancialpositions,productsandservicesthatcanbeprovided,etc.外贸函电——Unit2EstablishingBusinessRelationships_ZMCthesourceofyourinformationthesourcesofinformationrelatedtotheaddressee,forexample,howyouknowhisnameandaddresse.g.:—Wehaveyournameandaddressf

6、romtheCommercialCounselor’sOfficeofyourembassyinBeijing.—YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.外贸函电——Unit2EstablishingBusinessRelationships_ZMCtheintentionofwritingthisletteryourintention,i.e.whyyouarewritingtohime.g.:—Wewouldbepleasedtoestablishbusinessrelat

7、ionshipswithyou.—Wearewillingtoenterintobusinessrelationshipswithyourcompanyonthebasisofequalityandmutualbenefit.外贸函电——Unit2EstablishingBusinessRelationships_ZMCabriefintroductionofyourfirm,e.g.yourbusinessscope,yourbranches,yourfinancialstandingandcreditrating,etc.e.g.:—We

8、havethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclu