茶叶营销策略.docx

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1、目录1概述....................................................................................................................................................................11.1四川茶叶的介绍.........................................................................

2、..........................................................11.2川茶推广的目的...................................................................................................................................12川茶的市场分析............................................

3、....................................................................................................22.1茶叶的市场特性...................................................................................................................................22.1.1茶叶产品的

4、多样性...................................................................................................................22.1.2商品茶价格的模糊性...............................................................................................................22.1.3市场通

5、路的波动性...................................................................................................................22.1.4茶叶品牌的可塑性...................................................................................................................32.2

6、川茶的市场现状...................................................................................................................................33竞争对手分析...........................................................................................................

7、.........................................43.1国外饮料...............................................................................................................................................43.2国内茶叶.....................................................

8、..........................................................................................44川茶的营销策略..................................................................................................................................