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1、MassMediaEnglish Lecture2FormsofMassMedia11/09/2013Generallyspeaking,mediacouldbedividedintotwocategories,namelyprintmediaandelectronicmedia.Printmedia(staticmedia)isincontrasttoelectronicmedia(dynamic).Electronicmediaaremediathatuseelectronicsorelectromechanicalenergyfortheend-user(audience)toac
2、cessthecontent.Today,printmediaaremostoftencreatedelectronically,butdon'trequireelectronicstobeaccessedbytheend-userintheprintedform.Electronicmediaandprintmediamainlyinclude:1.Broadcasting,inthenarrowsense,forradioandtelevision.2.Audiorecordingandreproduction:Manyinstancesofvarioustypesofrecorde
3、ddiscsortapes.Inthe20thcentury,theseweremainlyusedformusic,videoandcomputerusesfollowed.3.Film,mostoftenusedforentertainment,butalsofordocumentaries.4.TheInternet,whichhasmanyusesandpresentsbothopportunitiesandchallenges.ExamplescanincludeBlogsandpodcasts(suchasnews,music,pre-recordedspeech,andvi
4、deo).5.Mobilephones,whichcanbeusedforrapidbreakingnewsandshortclipsofentertainmentlikejokes,alerts,games,music,andadvertising.6.Publishing,includingelectronicpublishing.7.Videogames,whichhavedevelopedintoamassformofmediasincecutting-edgedevicessuchasthePlayStation3,XBox360,andWiibroadenedtheiruse
5、.Broadcastingisthedistributionofaudioand video contenttoadispersed audience viaanyaudioorvisual masscommunicationsmedium,butusuallyoneusing electromagneticradiation (radiowaves).Thereceivingpartiesmayincludethegeneralpublicorarelativelylargesubsetthereof.1.BroadcastingBroadcastinghasbeenusedforpu
6、rposesofprivaterecreation, non-commercial exchangeofmessages,experimentation,self-training,andemergencycommunicationsuchas amateur(ham)radio and amateurtelevision (ATV)inadditiontocommercialpurposeslikepopularradioorTVstationswithadvertisements.Televisionandradioprogramsaredistributedthroughradio
7、broadcastingoverfrequencybandsthatarehighlyregulatedbysomeresponsiblecommissionsordepartments.Suchregulationincludesdeterminationofthewidthofthebands,range,licencing,typesofreceiversandtransmittersused,andacceptablecon
