a dependency model of mass media effects

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1、CommunicationResearchhttp://crx.sagepub.com/ADependencyModelofMass-MediaEffectsS.J.Ball-RokeachandM.L.DeFleurCommunicationResearch19763:3DOI:10.1177/009365027600300101Theonlineversionofthisarticlecanbefoundat:http://crx.sagepub.com/content/3/1/3Publishedby:http://www.sagepublication

2、s.comAdditionalservicesandinformationforCommunicationResearchcanbefoundat:EmailAlerts:http://crx.sagepub.com/cgi/alertsSubscriptions:http://crx.sagepub.com/subscriptionsReprints:http://www.sagepub.com/journalsReprints.navPermissions:http://www.sagepub.com/journalsPermissions.navCita

3、tions:http://crx.sagepub.com/content/3/1/3.refs.html>>VersionofRecord-Jan1,1976WhatisThis?Downloadedfromcrx.sagepub.comatJilinUniversityonApril25,2014Itissuggestedthatoneofthereasonsthatthereissuchalackofclarityastowhetherthemediahaveeffectsisthatresearchershaveproceededfromthewrong

4、theoreticalconceptualizationstostudythewrongquestions.Thedependencymodelofmediaeffectsispresentedasatheoreticalalternativeinwhichthenatureofthetripartiteaudience-media-societyrelationshipisassumedtomostdirectlydeterminemanyoftheeffectsthatthemediahaveonpeopleandsociety.Thepresentpap

5、erfocusesuponaudiencedependencyonmediainformationresourcesasakeyinteractiveconditionforalterationofaudiencebeliefs,behavior,orfeelingsasaresultofmasscommunicatedinformation.Audiencedependencyissaidtobehighinsocietiesinwhichthemediaservemanycentralinformationfunctionsandinperiodsofra

6、pidsocialchangeorpervasivesocialconflict.Thedependencymodelisfurtherelaboratedandillustratedbyexaminationofseveralcognitive,affective,andbehavioraleffectswhichmaybereadilyanalyzedandresearchedfromthistheoreticalframework.ADEPENDENCYMODELOFMASS-MEDIAEFFECTSS.J.BALL-ROKEACHM.L.DeFLEUR

7、WashingtonStateUniversityDomasscommunicationshavewidespreadeffectsonindi-vidualsandsocietyordotheyhaverelativelylittleinfluence?Itseemsalmostincrediblethataftermanydecadesoftheorizingandempiricalstudy,mediaresearchersarestilltypicallyunabletogiveastraightforwardanswertothisquestion.

8、Whilethe&dquo;hypod