三类不同开放程度景区游客感知差异研究-论文.pdf

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1、文章编号：1003—2398(2014)04—0126-08三类不同开放程度景区游客感知差异研究隋丽娜’，程圩(1．西安外国语大学旅游学院·人文地理研究所，西安710028；2．陕西省社会科学院，西安710065)STUDYONDIFFERENCEOFTOURISTS’PERCEPTIONFORTOURjSTATTRACTIoNSAM0NGTHREETYPES0F0PENNESSSUILi—na，CHENGWei。f1_TourismCoHegeInstituteofHumanGeography,XJ'anInternatio

2、nalStudiesUniversity,Xi'an710028,China；2．ShaanxiAcademyofSocialSciences,"an71OO65,China)Abstract：Accordingtoticketandfence，touristattractionscouldbedividedmtodifferenceopenness：closed—off,semi-open，open-ended．Nevertheless，despitethesignificantvolumeandincreasingscop

3、eofthetourists’perceptionresearch，therelationshipbetweenthetouristattractions、opennessandthetourists’perceptionre-mainsagap．Thus，thepurposeofthispaperistoexplorethediferenceoftourists’perceptionforthetouristattractionswithdiferenceopenness．Firstly,fromthepointofthec

4、omparisonevaluationinawholetravelprocess，atheoreticalmodeloftourists’perceptionchainisbuildbasedonqualityperception／tourismim—age⋯perceptionvalue⋯satisfaction⋯loyalty．Secondly,theproposedmodelistestedusingtourists’percep—tiondatacollectedinthreetypestouristattractio

5、nswithdiferentopenness，andtheyareTangParadise，DaminggongPalaceNationalHeritageParkandQujiangLakeArchaeologicalSiteParkrespectively,whichthelevelofopennessareontheincrease．Theresultsshowthattheperceptiondiferenceexistsamongclosed-of,semi—open，open-endedtouristattract

6、ions．Tourismimageconsistsofthreedimensions：imageofresourceandcommunitycognition，imageoffacilitycognitionandemotionalimage．Multi—groupspathanal—ysesdemonstratedthattourist’perceptionmodelsinthreeattractionshavethesamepattern，butthemeasure—mentweightsarevaried．Forclos

7、ed—oftouristatractions，theevaluationoneachqualityperceptiondimen—sionisimportantastouristspaysmoreattentiontoproductsandservicesonaccommodation．Foropen-end—edorsemi—opentouristattractions，thetouristshardlyneglecttheperceptiononlandscapeorpaylessaten—tiontotourismsat

8、isfaction，andtherecommendationandrevisitdesirethusremainuncompromised．Keywords：tourists、perceptionchain；multi—groupspathanalysis；openess；t