欢迎来到天天文库
浏览记录
ID:5304768
大小:1.17 MB
页数:7页
时间:2017-12-07
《gre范文及赏析-argument152-智课网》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、智课网GRE备考资料GRE官方写作题库Argument152ThefollowingappearedinamemofromthemarketingdirectorofBargainBrandCereals:Oneyearagoweintroducedourfirstproduct,BargainBrandBreakfastcereal.Ourverylowpricesquicklydrewmanycustomersawayfromthetop-sellingcerealcompanies.Althoughthecompaniesproducingthet
2、opbrandshavesincetriedtocompetewithusbyloweringtheirprices,andalthoughseveralplanstointroducetheirownbudgetbrandshavebeenexecuted,notoncehaveweneededtoraiseourpricestocontinuemakingaprofit.Givenoursuccesssellingcereal,BargainBrandshouldnowexpanditsbusinessandbeginmarketingotherlo
3、w-pricedfoodproductsasquicklyaspossible.满分范文赏析InthismemothemarketingdirectorofBargainBrandCerealclaimsthatthecompanyhasaparticularknackforsellinglow-pricedfoodandwillcontinuetomakeaprofitshoulditfollowtherecommendationtoexpandfromsellingonlycerealtootherlow-pricedfood.Tosupportth
4、erecommendation,thememopointsoutthatBargainBrandisstillearningaprofitfromitscerealsales,despitethefactthatmajorcompetitorshaveloweredtheircerealprices,andofferedtheirownversionsofbargain-pricedcerealbrands.Therecommendationtoexpandisbasedonevidencethatisnottooconvincing.Letusrevi
5、ewtheargument.【此段结构】本段采用了标准的Argument开头段结构,即:C–E-F的开头结构,首句概括原文的C(Conclusion)。接下来的一句话概括了原文为了支持他的结论所引用的E(Evidence)。最后尾句中给出开头段到正文段的过渡句,指出原文在逻辑上存在F(Flaw)。【此段功能】本段作为Argument开头段,具体功能就在发起攻击。首先,概括原文的结论:BargainBrandCereal(简称BB)公司的经理认为公司在销售low-pricedfood上有优势;同时公司可以继续盈利如果把产品从Cereal推广到其他low-p
6、ricedfood。接下来分别列举了原文为了支持这个结论引用的证据:尽管其他公司麦片产品不断降价并推出低价麦片品牌,BB在销售麦片上持续盈利。论据的归纳用于铺垫出正文段的具体攻击。最后点出原文存在逻辑错误,引出后面的分析。Firstofall,whileBargainBrandisstillearningaprofit,acrucialpointhereisdeterminingtheextenttowhichBargainBrandprofitshavediminishedsinceothertheintroductionofalternativelo
7、w-pricedcerealshitthemarket.ItisentirelypossiblethatBargainBrandhasbeenlessprofitablesinceitscompetitorsloweredtheircerealprices,andthatinalittlemoretime,BargainBrandwillsinkintothered.【此段结构】本段采用了标准的Argument正文段结构,即:概括第一个逻辑错误的错误类型和原文犯错位置,接下来给出合理的理由和他因来反驳原文。【此段功能】本段作为正文第一段,攻击文章犯的主要
8、逻辑错误:论据模糊。作者认为原文只提出到了BB公司麦片盈利的情况,并没有提出其利
此文档下载收益归作者所有