可口可乐2018销量研究PPT.pptx

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1、PRESENTATIONBYCAIXIAOJING2018.06.05COCACOLAREPORTBYQUXINYIPPTDESIGNBYJIANGPEIYU01REGIONALCOMPARISON0203ANNUALCOMPARISONPRODUCTSALES04CONCLUSION01REGIONALCOMPARISON0112017WorldwideUnitCaseVolumebyOperatingGroup2341REGIONALCOMPARISON01In2017，globalnetoperatingrevenueisuptoabout$35410inmillions.2REGIO

2、NALCOMPARISON01302ANNUALCOMPARISON02YEARNetoperatingrevenuesIncomefromcontinuingoperationsbeforeincometaxesDilutednetincomepersharefromcontinuingoperationsTRANSLATION净营业收入持续经营收入（税前)从持续经营中摊薄每股净收益2017$35410$6742$0.272016$41863$8136$1.492015$44294$9605$1.674ANNUALCOMPARISON025continuousdropANNUALCOMPA

3、RISON026continuousdecline03PRODUCTSALES037variousproductsJuice,DairyandPlant-BasedSparklingSoftDrinksTeaandCoffeeWaterandSportsDrinksPRODUCTSALES038COCACOLA2017HIGHLIGHTSThecompanyscaledglacéausmartwater,ZICOcoconutwaterandAppletiserintonewmarkets.TopoChico,apremiumsparklingmineralwater,andBarrilit

4、osAguasFrescas,aflavored,non-carbonatedwaterbeverage,wereannouncedaspartoftheCompany’sportfoliointheUnitedStates.InLatinAmerica,alongwithbottlingpartners,ThecompanyacquiredAdeS,theleadingsoy-basedbeveragebrandintheregion.ThecompanyintroducedanewformulaforCoca-ColaZeroSugarin20markets,includingtheUn

5、itedStates.PRODUCTSALES039Juice,DairyandPlant-Based$2833SparklingSoftDrinks$24787TeaandCoffee$1416WaterandSportsDrinks$63742021/9/3042021/9/310CONCLUSION:Tosumup,Europe,MiddleEast&Africapeopleconsumemostdrinks(especiallyWesternEurope)Besides,Mexico,UnitedStatesandGreaterChina&Koreahaveaperferencefo

6、rthosedrinks.Fromchartsallabove,wecanknowthat,theannuallyturnoveofCOCACOLAcompanyshowadecreasingpattern,whichindicatesthatthecompanymayencountercrisisinthefutureiftheywouldnottakeactionimmediately.ThemostprevalingproductsissparkingsoftdrinksanditmaybringbrightprospecttoCOCACOLAcompany.ENDPRESENTATI

7、ONBYCAIXIAOJING2018.06.05THANKYOUREPORTBYQUXINYIPPTDESIGNBYJIANGPEIYU