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1、McKinseyonBusinessTechnologyNumber22,21426Spring2011NinequestionsAnITgrowthstrategyHowITismanagingtechnologyleadersforinsurersnewdemands:shouldbeaskingMcKinseyGlobalthemselvesaboutSurveyresultsinfrastructure624TheriseoftheAdatacenternetworkedenterprise:goesleanWeb2.0findsitspayday2Featur
2、earticleJean-FrançoisMartinTheriseofthenetworkedenterprise:Web2.0findsitspaydayMcKinsey’snewsurveyresearchfindsthatcompaniesusingtheWebintensivelygaingreatermarketshareandhighermargins.JacquesBughinEverynewtechnologyhasitsskeptics.IntheinternaleffortsofemployeesandtoextendtheandMichaelCh
3、ui1980s,manyobserversdoubtedthatthebroaduseorganization’sreachtocustomers,partners,andofinformationtechnologiessuchasenterprisesuppliers.Wecallthisnewkindofcompany1RobertM.Solow,“We’dbetterresourceplanning(ERP)toremakeprocesseswouldthenetworkedenterprise.Resultsfromouranalysiswatchout,”N
4、ewYorkTimes,payoffinproductivityimprovements—indeed,ofproprietarysurveydatashowthattheWebJuly12,1987.2See“HowbusinessestheeconomistRobertSolowfamouslyremarked,2.0useofthesecompaniesissignificantlyimprovingareusingWeb2.0:“Youcanseethecomputerageeverywherebuttheirreportedperformance.Infact
5、,ourdataAMcKinseyGlobalSurvey,”mckinseyquarterly.com,intheproductivitystatistics.”1Today,thatsenti-showthatfullynetworkedenterprisesarenotonlyMarch2007;“BuildingthementhasgravitatedtoWeb2.0technologies.morelikelytobemarketleadersortobegain-Web2.0Enterprise:McKinseyGlobalSurveyResults,”Ma
6、nagementistryingtounderstandiftheyareaingmarketsharebutalsousemanagementpracticesmckinseyquarterly.com,Julypassingfadoranenduringtrendthatwillunder-thatleadtomarginshigherthanthoseofcom-2008;“HowcompaniesarebenefitingfromWeb2.0:writeaneweraofbettercorporateperformance.paniesusingtheWebin
7、morelimitedways.McKinseyGlobalSurveyResults,”mckinseyquarterly.com,September2009;NewMcKinseyresearchshowsthatapaydaycouldOverthepastfouryears,McKinseyhasstudiedhowandMichaelChui,AndyMiller,andRogerP.Roberts,“Sixbearrivingfasterthanexpected.Anewclassofenterprisesusetheseso
