科尔尼制订符合产品和客户需求的供应链策略.pdf

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1、HowManySupplyChainsDoYouNeed?MatchingSupplyChainStrategiesToProductsandCustomersIntroductionInthefieldofsupplychains,therearemanydifferentstrategies,fadsandcuresforavarietyofproblems.Thereisanabundanceofinformationthatoutlineseverynewconceptandideaonhowtoimprovesupplychainperformance.Butwhat

2、worksforonecompanyorindustrywillnotnecessarilyworkforanother.Giventhediverseneedsofdifferentindustriesandbusinesses,one-size-fits-allortry-everything-until-something-sticksstrategiessimplydonotwork.Companiesthatindiscriminatelyadoptnewsupplychainstrategiesmayfindtheireffortsthwartedor,worse,

3、theymightbeleftwithacadreoflook-alikesupplychainsthatdon’toffertrueadvantages.Thekeytosupplychainsuccessliesindynamicmanagement—matchingtherightstrategieswiththerightsituation.Thisishardlyanewconcept.Mostofusrecognizethatdifferentindustriestendtorequiredifferentsupplychains.Forexample,weknow

4、thatgrocerysupplychainsrequiredrasticallydifferentstrategiesfromfashionapparelsupplychains.Whatfewpeoplerealize,however,isthatevenwithinasinglebusinesstherecanbeseveraldistinctsupplychainsthatrequirefundamentallydifferentstrategies.Furthermore,thesesupplychainsofteninteractwitheachotherincom

5、plexwaysthatcomplicatehowstrategiesaredevelopedandexecuted.Unlesssupplychainsarealignedproperly,companiesrisksquanderingcost-savingopportunities,revenues,competitiveadvantageandassetproductivity.Today,executivesarechallengedtothinkandreflectonanewsetofconcepts.Amongthemostimportantisthechoic

6、eofsupplychain.Choosingtherightchainfortherightbusinessrequiresthinkingstrategicallyabouthowyourbusinessoperatesandwhatyourcompanyneeds,whichincludeshowmanysupplychainsittakestoserveyourcustomers.Thispaperdescribesaframeworkforidentifyingdistinctsupplychainswithinabusinessandoffersahow-toapp

7、roachfordevelopingstrategiesthatappropriatelyalignwitheachsupplychain.Wediscusstheissues,complicationsandbenefitsofdeterminingjusthowmanysupplychainsyoureallyneed.Figure1:Developingasupplychainstrategy