实用商务英语写作课件-Unit 7.ppt

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1、Unit7BusinessCorrespondenceTasks1.Introduction2.Layout3.Format4.Commonbusinesscorrespondence5.Samples6.Exercises7.CasestudyIntroductionBusinesscorrespondenceisthemainmeansofwrittencommunicationtoestablishbusinessrelationswiththeoutsideworld.Businesscorrespondenceisthe

2、firstimpressionthatwemakeonourpartners.Agoodbusinesscorrespondenceshouldbeformal,positive,friendlyandsincere.Theformofabusinesscorrespondenceshouldbemorecomplicated.Therearesevenprinciplestobefollowed:clearness,conciseness,correctness,concreteness,courtesy,considerati

3、onandcompleteness.LayoutAbusinesscorrespondencecontains:sevenessentialpartssixoptionalpartsSevenessentialparts1.Letterhead(heading)—identifieswherethelettercomesfrom2.Date—identifieswhentheletteriswritten3.Insidenameandaddress—includesthenameoftheaddressee,numberandna

4、meofthestreetorroad,nameofthetownorcity,stateorprovinceanditszipcodeandnameofthecountry4.Salutation—thepolitegreetingSevenessentialparts5.Bodyoftheletter—expressesthewriter’sidea,opinion,purposeandwishes,etc;6.Complimentaryclose—amatterofcustomandapolitewayofendingale

5、tter;7.Signature—signednameormarkofthepersonwritingtheletterorthatofthefirmheorsherepresents.Sixoptionalparts1.Reference—includesafilenumberdepartmentcodeortheinitialsofthesigner2.Attentionline—indicatesthelettershouldbedeliveredtoaspecificindividualorsectionofthefirm

6、3.Subjectline—advancesnoticeofwhattoexpect4.Enclosure—indicatesthatmaterialotherthantheletteritselfSixoptionalparts5.Carboncopynotation—usedwhencopiesoftheletteraresimultaneouslysenttootherpersonsororganizationsconcerned;6.Postscript—amessageappendedattheendofalettera

7、fterthesignature.FormatConventionalindentedstyleModernblockstyleModifiedblockstyleConventionalindentedstyleThemostformalone；PopularinBritainandtheoldBritishcolonies；Theheadingcentralizedonthetopandthedatelineontheright-handside；Firstlinesofeachparagraphindented3-8spac

8、es；Complimentarycloseinthecentreorstartatthecentralpart；Looksgoodandeasytoreadbutnotconvenienttotype.Conventionalindentedsty