实用商务英语写作课件-Unit 10.ppt

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1、Unit10BusinessProposalTasks1.Introduction2.Categorization3.Layout4.Samples4.Exercises5.CasestudyIntroductionItisaformalwrittenbusinessdocumentwhichputsforwardaplanorsuggestionforconsiderationordiscussionsbyothers.Itissubmittedformallytoanofficialpersonorgroup,a

2、imedatpersuadingthereader/readerstoimprovethecurrentconditions,approveofaproject,supportaplanorsolveaproblem.AbusinessproposalisgenerallyfeaturedbyconcisenessandflexibilityCategorizationSolicitedproposal:Itissubmittedtoechorequestsforsuchproposals.Unsolicitedpr

3、oposal:Itissubmittedtoanenterpriseororganizationtosolveaproblemorlaunchanewproject.LayoutPrefatorypartTextofproposalAppendixPrefatorypartTitlepagea.Itiscomposedoftitleoftheproposal,theaddresser’snameandorganization,theaddressee’snameandorganization,RFPnumber,an

4、dthedateofsubmission.b.Itisalongphrasewithmorethan10wordsandmaybeputininvertedpyramidorder.CopyofRFPItisincludedinaformalsolicitedproposal.Letteroftransmittala.Itisaletteraddressedtoapersoninchargeoforhavingthedecisivepoweronthelaunchingofaprojectorsolvingofapr

5、oblem.b.Ittellstheaddresseewheretheauthorlearnsabouttheproblem.c.InasolicitedproposalthisletteralsooffersaconfirmationoftherelatedRFP.AbstractorexecutivesummaryItgivestheaddresseeabriefpictureoftheproposalbyhighlightingthekeypoints.TableofcontentsItcontainsallt

6、heitemsandtheirpagenumber.Listoffiguresa.Itincludesthefigureortabletitleandpagenumber;b.Itiscommonlyputbeforethemainbodyoftheproposal.PrefatorypartTextofproposalProblemandpurposeItbrieflyofferstheproblemorthepurposeoftheproject.Executionplan1)Itisthecoreofthepr

7、oposalwhichattractthemostattentionofthereaders.Thewriterneedstodescribehisplanfortheexecutionoftheproposedprojectorthesolvingoftheproblem.2)Thefollowingshouldbeexplained:a.Objectives;b.Approaches;c.Staffing;d.Organizationalinformation;e.Evaluation.Textofproposa

8、lBudgetAdetailedlistofpossiblecostsmustbepresented.Suggestionandconclusiona.summarizethemainideasoftheproposal;b.usesomewordstostrengthentheproposal;c.givesomesuggestionfort