传统白酒在中国的前景.pdf

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1、+神州之窗+TheFutureofChineseFirewater1inaChangingCountry传统白酒在中国的前景ByHannahLincoln陆照鸿／选注ussiahasvodka，Koreasoju，Japansake，andChinabaijiu．Likeitscousins，baijiuservesasanationalsymbol，asociallubricant，abusinesssealant，acuhuralbaptism，andnottheleastofall，amarkofdistinction．AsoneChinesefriendputsit，“To

2、theolder一一一一。_一一一。h⋯一。-⋯一*_⋯一·generation，baijiuisahabit—thereisnogoodor：N。懈：badt0it．It’sapartofthecuiture．，，·firewater烈酒，火酒。Itthereforecameasap1easantsuI1)riset0me：目女+女目女^：whenIstarteddoingbusinessinChinalastyear：国有烧酒，13本有清酒，而中国有白酒。：：正如其他酒类一样白酒是国家的象andrealizedthatmostofmyassociatesturned，：征、社会

3、的润滑剂、商界的粘合剂、文化；theirnosesupat4it．IunabashedlyadmitthatI：的洗礼，而且，白酒还是身份的标志。：havenotasteforthestuff,butIacceptedlongago：sake日本米酒。lubricant['lu：brikont]润：thatitwouldbeanimportant—nay，critical一_●：滑剂。sealant【：1anI】密封胶。baptisin：aspecttosalesinChina(1etalonebeersales，洗礼，严峻考验。：whichwasIIlyindustry)．3·a

4、ssociate同伴，合作人。：WhatIinsteadencounteredwasadistinct4·umone'sn。seup砒对⋯⋯不屑一顾。一b．·SOllt’De．tweenOeoD1letDOrBDetoreandQaflter1980．5·unabashedly毫不掩饰地。W‘hilethe。ldr-generati。ncleadyprerredt。17．distinctsplit明显的分歧：slick。meetingswiththetraditionalliquor，the；8．slick使擦亮，使漂亮。：youngerclientscringedatthesug

5、gestionofit．9．cringe畏缩，退缩。：Thelattergroupwasquickertoofferabeeror：10anddid⋯eitherdown如果我对哪一样：cigarette，anddidnotpresswhenIturnedeithe．：都拒绝的话，他们也不会坚持。press极：downm．Theoldergroup，howeVer，hada；力劝说，竭力争取。s。ng．and—dancecenteredonbaliu，andt。：11．本句大意为：然而，上年纪的人会大肆inte删ptthissh0ww0uldbetodemilthebusiness

6、：宣传白酒的好处，如果坏了他们的兴’tTmrgns岛a日ctTi1onn．1一1致，可能会搞砸这次商业交易。M。stwh。havelivedinchinahave；扬。d。rail打乱(原定计划)。participatedin“thebaijiush0w”morethanonce·‘．一一．一一．．．．．一一．．．一．一Pictureagroupofmiddle—agedpeopleseated6@⑨00@@匡06嗡神州之窗aroundacirculartable，pleasantriesunderscoredbyabubblinghotpotandpunctuatedbythec

7、linkingofcups．Whensomeoneofferstocheeryou，youshove坞yourchairbackandjumptoyourfeet，graspingyourownporcelainteacupofbaijiuwithbothhandstoshow“reqing”fpassionatefriendliness)．Tohavereqingistohaveculture，andtheofferingofbaijiuopensthefloodg