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1、Chapter4ManaginginaGlobalEnvironmentLEARNINGOUTLINEFollowthisLearningOutlineasyoureadandstudythischapter.WhatYourGlobalPerspective?Defineparochialism.Contrastethnocentric,polycentric,andgeocentricattitudestowardsglobalbusiness.Explainwhyit’simportantformanagerstobesensitivetoglobaldiff
2、erencesUnderstandingtheGlobalEnvironmentDescribethecurrentstatusoftheEuropeanUnion.DiscusstheNorthAmericanFreeTradeAgreementandotherregionaltradealliancesinLatinAmerica.TellabouttheAssociationofSoutheastAsianNations.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythisc
3、hapter.UnderstandingtheGlobalEnvironmentExplaintheinterdependencethatglobalizationinvolves.DiscusstheroleoftheWTO.DoingBusinessGloballyContrastmultinational,multidomestic,global,transnational,andbornglobalorganizations.Describethedifferentwaysorganizationscangointernational.Definegloba
4、lsourcing,exporting,importing,licensing,andfranchising.Describeglobalstrategicalliances,jointventures,andforeignsubsidiaries.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.ManaginginaGlobalEnvironment(cont’d)Explainhowthegloballegal-politicalandeconomicenv
5、ironmentsaffectmanagers.DiscussHofstede’sfivedimensionsforassessingcultures.ExplainthenineGLOBEdimensionsforassessingcultures.Discussthechallengesofdoingbusinessgloballyintoday’sworld.Amanager’sdilemmaZara,theEuropeanclothingretailer,hasbeendescribedatvarioustimesashavingmorestylethanG
6、AP,fastergrowththanTarget,andlogisticalexpertisethatrivalsWal-Mart’s.Althoughthecompanyisn’tyetahouseholdnameinNorthAmerica,Zara’smanagershavepositionedthecompanyforcontinuedglobalsuccess.Andthatsuccessisbasedonasimplerule—infashion,nothingisasimportantasgettingproductstomarketquickly.
7、UsingPDAtechnology,Zara’sstoremanagersaroundtheworldsendcustomerfeedbackandobservationsoncuts,fabrics,andevennewproductstoin-housedesignteams.Afterreviewingtheideas,theseteamsatheadquartersinLaCoruna,Spain,decidewhattomake.Designersdrawuptheideasontheircomputersandsendthemoverthecomp
