跨文化交际案例-集体主义文化和个人主义文化.ppt

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1、Cross-culturalCommunicationChapter12TakingCulturalValuestoWorkLargeandsmallPowerDistanceIndividualismVSCollectivismMasculinityVSFemininityStrongandweakUncertaintyAvoidanceKeyWordsStudycollectivisticculture集体主义文化individualisticculture个人主义文化relation关系independenc

2、e独立equality平等personalinterest个人利益IndividualistCulturePKCollectivistCulturePK1IndividualistCulture(liberalism):individualstendtodefinethemselvesbytheextenttowhichtheyaredifferentfrom,ratherthansimilartoother.Peopleareencouragedtodisplayself-confidenceandAssertiv

3、eness(自信),disclosure（披露）ofpersonalthoughtsandfeelings.Collectivistculture(Confucianism):placeslittlevalueonindividualidentityandgreatvalueongroupidentity.Goingone'sownwayisnotvalued;uniformityandconformityarestressed.PK2IndividualismCollectivismIcultureWEcultur

4、eopendiscussionofdisagreementarevaluedformsoftalkopenlyspeakingone’smindappearsdistastefulseekthenoticeofothers;affirmtheiruniquenessopenexpressionrisksfaceguardingprivacy;valuingfreedomtodoandthinkwhatevertheychoosetherighttoprivacyinthesenseoffreedomisnotreco

5、gnizedlivelifeguidedonlybyprinciplessuchasequalityandnoninterferenceone’sbusinessisalsothebusinessofthegroup;friendsshouldbeconcernedwitheachother’spersonalmattersFiveBasicThemesinIndividualistCulture1.Thereisatendencyforforeignerstotreatstrangersasequals,seeni

6、nthepolitenesswithwhichforeignerstreatout-groupmembersandtheirwillingnesstofollowpublicrulesandlawsthatguaranteetherightsofall.2.Thereisadesireforindependenceandseparateness,foundinforeigners'needsfortheirownprivacyandautonomyandinthefreedomtheygivetochildren.3

7、.Thereisalackofinhibition(压抑)onthepartofforeignersintermsofexpressivebehaviors,seenintheirlackofconcernaboutdrawingattentiontothemselvesandtheirwillingnesstodisclosefeelingsandemotions.4.Thereisalackofunderstandingifthereciprocalbondsanddutiesthatregulatein-gro

8、upmembers,foundinforeigners'casualattitudestowardshospitality.5.Thereisalackofconcernatpublicdisplaysofphysicalorsexualintimacy.PK3RelativeCaseWangLinworeanewlyboughtcoattow