微观经济管理学与财务知识分析规划p.ppt

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1、Chapter3ConsumerBehavior1Chapter1TopicstobeDiscussedConsumerPreferencesBudgetConstraintsConsumerChoiceRevealedPreferences2Chapter1TopicstobeDiscussedMarginalUtilityandConsumerChoicesCost-of-LivingIndexes3Chapter1ConsumerBehaviorTwoapplicationsthatillustratetheimportanceof

2、theeconomictheoryofconsumerbehaviorare:Apple-CinnamonCheeriosTheFoodStampProgram.4Chapter1ConsumerBehaviorGeneralMillshadtodeterminehowhighapricetochargeforApple-CinnamonCheeriosbeforeitwenttothemarket.5Chapter1ConsumerBehaviorWhenthefoodstampprogramwasestablishedintheear

3、ly1960s,thedesignershadtodeterminetowhatextentthefoodstampswouldprovidepeoplewithmorefoodandnotjustsimplysubsidizethefoodtheywouldhaveboughtanyway.6Chapter1ConsumerBehaviorThesetwoproblemsrequireanunderstandingoftheeconomictheoryofconsumerbehavior.7Chapter1ConsumerBehavio

4、rTherearethreestepsinvolvedinthestudyofconsumerbehavior.1)Wewillstudyconsumerpreferences.Todescribehowandwhypeoplepreferonegoodtoanother.8Chapter1ConsumerBehaviorTherearethreestepsinvolvedinthestudyofconsumerbehavior.2)Thenwewillturntobudgetconstraints.Peoplehavelimitedin

5、comes.9Chapter1ConsumerBehaviorTherearethreestepsinvolvedinthestudyofconsumerbehavior.3)Finally,wewillcombineconsumerpreferencesandbudgetconstraintstodetermineconsumerchoices.Whatcombinationofgoodswillconsumersbuytomaximizetheirsatisfaction?10Chapter1ConsumerPreferencesAm

6、arketbasketisacollectionofoneormorecommodities.Onemarketbasketmaybepreferredoveranothermarketbasketcontainingadifferentcombinationofgoods.MarketBaskets11Chapter1ConsumerPreferencesThreeBasicAssumptions1)Preferencesarecomplete.2)Preferencesaretransitive.3)Consumersalwayspr

7、efermoreofanygoodtoless.MarketBaskets12Chapter1ConsumerPreferencesA2030B1050D4020E3040G1020H1040MarketBasketUnitsofFoodUnitsofClothing13Chapter1ConsumerPreferencesIndifferencecurvesrepresentallcombinationsofmarketbasketsthatprovidethesamelevelofsatisfactiontoaperson.Indif

8、ferenceCurves14Chapter1TheconsumerprefersAtoallcombinationsinthebluebox,whileallthoseinthepinkbo