大区经理手册(完整版).doc

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3、...大区经理手册..下载可编辑....大区经理手册..下载可编辑....大区经理手册..下载可编辑....目录序·································································杜建君（1）前言怎样做一个成功的区域经理？··········································（4）角色篇第一章一个重要的角色····················································（3）　第一节崛起一个中坚阶层·····························

4、····················（3）　　一.区域市场催生区域机构···············································（3）　　　1．重视区域市场／2.设置区域销售机构　　二.一个阶层的产生····················································（6）　　三．肯定与荣誉························································（8）　　四．不菲的身价·············································

5、···········（8）..下载可编辑....　　五．价值创造高薪······················································（9）　第二节在企业中的角色·················································（9）　　　真人感言投入地感受一次－一一个区域经理的职业体验　　一.区域经理的职能和角色··············································(13)　　　1.区域分支机构的职能／2.区域经理的岗位职能　　二．区域工作要点···············

6、·······································（15）　　　1．"经营"分支机构／2.把好财务做好公关／3.核心：销售管理／　　　4.人力资源管理／5．日常经营管理　　　案例：科龙的分公司管理第二章强者的生存方式·····················································(25)　第一节追求职业生涯的成功···············································(25)　　一.强烈的目标动机···········································

7、·········(25)　　二．避开成长的误区····················································(26)　第二节..下载可编辑....区域经理的成长规划···············································(27)　　一.明确的职业目标规划················································(2