新编国际贸易英语培训教程.ppt

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1、NewInternationalTradeEnglish新编国际贸易英语教程Chapter2Cultureandinternationaltrade文化与国际贸易LearningobjectivesTounderstandthemeaningofcultureToknowthelevelsofcorporationcultureToknowthereasonsofcultureconflictsToanswerwhyshouldtheMNCsmakeculturaladaptationOpeningvignetteLivetoworkorworktoliveMai

2、nideaofthepassage:Trytofindthetopicsentenceoftheparagraph.CulturedifferencesbetweenAmericaandMexican:Businessgreeting;languagedifficulties;attitudetowardsmoney;dinnermeeting;businessculturemeetings(time;conversation;executivelevelsofthecompany);toleaveamessage;dressforbusinessmeetings

3、;timeoftheappointmenttime;deliverydate.Discussion:Howdoyouunderstandthesaying“Americanslivetowork,butMexicansworktolive”?2.1CultureandcorporationcultureWarm-upquestions:1Tellothersyouropinionabouttherootsofculturedifferences.2Whydomultinationalenterprisespaysomuchattentiontothelocalcu

4、lture?2.1.1WhatiscultureTrytofindthedefinitionofculture(GuarnacciaandRodriguez,1996)2.1.1WhatiscultureWhatisculture?Theword”culture”hasmanymeanings.Forexample,wesometimessaythatpeoplewhoknowaboutart,music,andliteraturearecultured.However,thewordculturehasadifferentmeaningforanthropolo

5、gist(peoplewhostudyhumankind).Toananthropologistthewordculturemeansallthewaysinwhichagroupofpeopleact,dress,think,andfeel.Peoplehavetolearntheculturalwaysoftheircommunity:theyarenotsomethingthatthepeopleinthegrouparebornwith.2.1.1WhatiscultureWhatishigh-contextcultureandwhatislow-cont

6、extculture?Howdoyouunderstand“Culturalanalysisilluminatessubculturaldynamicswithinorganizations”2.1.2Hofstede’sculturalDimensionsHofstededividedcultureintofourdimensionsatculture-level：PowerdistanceIndividualism/collectivismMasculinity/femininityUncertaintyavoidanceThefifthdimension:l

7、ong-termorientation2.1.2Hofstede’sculturalDimensions权力距离是组织和团体（比如家庭）中的弱势群体接受与期待权力不平等分配的程度。它代表了不平等（多与少），但是是由下向上定义的（译者注：表示权力距离指数低，社会不平等程度低），而不是由上向下。它显示出，下层人民对于一个社会的不平等程度的接受程度与领导阶层地接受程度是一样的。显而易见，权力与不平等是任何社会的最基本现实，任何具有国际经验的个体都会意识到“所有社会都是不平等的，但是一些社会比其他更为不平等”。2.1.2Hofstede’sculturalDimensio

8、ns权力距