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1、2018年可锐考研英语阅读理解精选（四）Text4Thebrideandgroom,aguitar-wieldingrockvixenandamuscle-ripplingdragon-slayer,makeanoddcouple-soitishardlysurprisingthatnobodyexpectedtheirmarriage.ButonDecember2ndthevideo-gamecompaniesbehind"GuitarHero"and"WorldofWarcraft",ActivisionandVivendiGamesrespectively,an
2、nouncedplansforanelaboratemerger.Vivendi,aFrenchmediagroup,willpoolitsgamesunit,plus$1.7billionincash,withActivision;thecombinedentitywillthenoffertobuybacksharesfromActivisionshareholders,raisingVivendi’sstakeintheresultingfirmtoasmuchas68%. Activision’sboss,BobbyKotick,willremainatth
3、ehelmofthenewcompany,tobeknownasActivisionBlizzardinrecognitionofVivendi’smaingamingasset:itssubsidiaryBlizzardEntertainment,thefirmbehind"WorldofWarcraft",anonlineswords-and-sorcerygamewith9.3msubscribers.Thedealwasunexpected,butmakesexcellentstrategicsense,saysPiersHarding-RollsofScre
4、enDigest,aconsultancy.Activisionhaslongcoveted"WorldofWarcraft",andVivendigetsabiggergamesdivisionandActivision’stalentedmanagementteamtorunit.Aswellasmakingsenseforbothparties,the$18.9billiondeal-thebiggesteverinthevideo-gamesindustry-saysalotaboutthetrendsnowshapingthebusiness. Thefi
5、rstisapushintonewmarkets,especiallyonlinemultiplayergames,whichareparticularlypopularinAsia,and"casual"gamesthatappealtopeoplewhodonotregardthemselvesasgamers."WorldofWarcraft"istheworld’smostpopularonlinesubscription-basedgameandishugelylucrative.Blizzardwillhaverevenuesof$1.1billionth
6、isyearandoperatingprofitsof$520m."WorldofWarcraft"isreally"asocialnetworkwithmanyentertainmentcomponents,"saysMrKotick. Similarly,heargues,"GuitarHero"andothergamesthatusenewkindsofcontroller,ratherthantheusualbuttonsandjoysticks,arebroadeningtheappealofgamingbyemphasisingitssocialaspe
7、cts,sincetheyareeasytopickupandcanbeplayedwithfriends.Socialgaming,saysMrKotick,is"themostpowerfultrend"buildingnewaudiencesfortheindustry.HeisclearlyexcitedattheprospectofusingBlizzard’sexpertisetolaunchanonlineversionof"GuitarHero"forAsianmarkets.Onlinemusicgamessuchas"Auditi
