管理学第13章变革与创新管理ppt课件.ppt

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1、ManagingChangeandInnovationChapter13LEARNINGOUTLINEFollowthisLearningOutlineasyoureadandstudythischapter.ForcesforChange:TwoViewsoftheChangeProcessDiscusstheexternalandinternalforcesforchange.Contrastthecalmwatersandwhite-waterrapidsmetaphorsofchange.E

2、xplainLewin’sthree-stepmodelofthechangeprocess.ManagingOrganizationalChangeDefineorganizationalchange.Contrastinternalandexternalchangeagents.Explainhowmanagersmightchangestructure,technology,andpeople.2LEARNINGOUTLINE(cont’d)FollowthisLearningOutlinea

3、syoureadandstudythischapter.ManagingChangeExplainwhypeopleresistchangeandhowresistancemightbemanaged.ContemporaryIssuesinManagingChangeExplainwhychangingorganizationalcultureissodifficultandhowmanagerscandoit.Describeemployeestressandhowmanagerscanhelp

4、employeesdealwithstress.Discusswhatittakestomakechangehappensuccessfully.3LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.StimulatingInnovationExplainwhyinnovationisn’tjustcreativity.Explainthesystemsviewofinnovation.Descri

5、bethestructural,cultural,andhumanresourcevariablesthatarenecessaryforinnovation.Explainwhatideachampionsareandwhythey’reimportanttoinnovation.4WhatIsChange?OrganizationalChangeAnyalterationsinthepeople,structure,ortechnologyofanorganizationCharacterist

6、icsofChangeIsconstantyetvariesindegreeanddirectionProducesuncertaintyyetisnotcompletelyunpredictableCreatesboththreatsandopportunitiesManagingchangeisanintegralpartofeverymanager’sjob.5ForcesforChangeExternalForcesMarketplaceGovernmentallawsandregulat

7、ionsTechnologyLabormarketEconomicchangesInternalForcesChangesinorganizationalstrategyWorkforcechangesNewequipmentEmployeeattitudes6ChangeProcessViewpointsTheCalmWatersMetaphor(风平浪静观)Lewin’sdescriptionofthechangeprocessasabreakintheorganization’sequilib

8、riumstateUnfreezingthestatusquoChangingtoanewstateRefreezingtomakethechangepermanentWhite-WaterRapidsMetaphor(急流险滩观)Thelackofenvironmentalstabilityandpredictabilityrequiresthatmanagersandorganizationscontinuallyadapt(managechangeactivel