商务英语口译教程 教学课件 作者 李鸿杰 王建华 主编 Unit 6 Agency.ppt

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1、PartThreeBusinessnNegotiation商务谈判商务英语口译教程Unit6AgencyThisunitincludessomegeneralconversationswithrelationtotheagency,suchasapplyingtobeasoleagentofslippers,declininganapplicationforsoleagent,extensionofsoleagent,offeringtoactasasellingagent,andsoleagencyofcosmeticsandhowtomakesomesma

2、lltalkswiththecustomer.Thelearnercanlearnitaccordingtoeachsituationeasilyandthencaneasilyhandleeverysituationwhenithappens.PartThree小飞守角制作Unit6AgencyTeachingAims:1.Knowledgeaim:Throughthestudyofthisunit,thestudenstwilllearnhowtotalkproperlyandbeconsideratewhenactingasanagent..2.Skil

3、laim:Studentswillbeabletomaketheirconversationsaccordingtothegivensituations.CoreSkills:1.Applyingtobeasoleagent2.Declininganapplicationforasoleagent4.OfferingtoactasasellingagentPartThree小飞守角制作Unit6AgencyBackgroundKnowledgeIninternationaltrade,agreatdealoftransactionscanbeconducted

4、byallkindsofagencies.Whenacompanywantstodevelopforeignmarket,itusuallyresortstorepresentativetosellproductsusingthecompany’sagent.Oneofthemostimportantreasonstocommitforeignagentsisthattheyknowthelocalsituationandarefamiliarwiththemarketenvironmentthatthecompanywillmanageinthefuture

5、.Inthecourseofdevelopingforeigntrade,agentsandmiddlemenplayanimportantrole,becausetheyknowwhichkindofcommoditiescanfitthedistrict’needsandthemarketcanaffordtheprice.Therewardthatanagenthaveearnediscommission.Anagencycanbedividedintothefollowingaccordingtohowmuchrightofprincipal:1.Ge

6、neralAgency;2.TheExclusiveAgencyorSoleAgency;3.CommissionAgency.PartThree小飞守角制作Unit6Agency在国际贸易中，大量的交易可以用各种代理方式进行。当一家公司想发展国外市场时，便经常借助于代表该公司的代理商去推销产品。委托代理商的一个重要原因是他们了解当地情况，熟悉将来经营所处的市场环境。在发展对外贸易中，代理商和中间商往往起着重要的作用，因为他们知道什么商品适合该地区的需要以及该市场所能承受的价格水平。代理人赚取的报酬就是佣金。代理按照委托人授权的大小，通常分为下列几种：1）总代

7、理；2）独家代理；3）佣金代理。PartThree小飞守角制作Unit6AgencySectionOneSituationalDialogueDirections:Studentsmustbeabletorecitethesedialoguesfluentlyandunderstandthem.DialogueOneAgencyMr.WilsoncomestomeetLiHuaforagencyoftheproductsofGuangzhouTextilesCorporation.L:Goodmorning,Mr.Wilson.W:Goodmorning,Mr

8、.Li.L:Youarewelcome