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1、AbstractAbstractTNmobilecompanyisadedicatedmobileODMbusinessofhigh-techenterprises,enterprisesfaceduringoperationsotherODMthesameproblemsfacedbyenterprises,increasingcostpressuresandprofitmarginsareshrinkingyearbyyear,canonlyrelyonscaleexpansioninExchangeforearningsgrowth,itsvalueisveryl
2、ow.2013companyseniordecidedcompanynewofdevelopmentstrategyforODMbusinessanddevelopmentownedbrandbusinessthistwoblockbusinesscoexist,after2014yearsayearsofpreparatory,in2015foundedhassphonebrand,TNmobilecompanywhiletodoODMbusinessofcontinueddevelopmentwork;onthetodevelopmentownedbrand,ini
3、ncreasinglyfierceofmarketupandNokia,andApple,andMotorola,andSamsung,andcoolsent,andHuawei,andZTE,manyphonebrandphaseagainst.Lookingwholephonemarket,canbedescribedasiscompetitionveryfierce,increasinglymorephonemanufacturerslaunchedhighconfigurationlowpriceofhighpricemodels,wantstopreempti
4、onmoreofmarketshare,triestoextrusionopponentsofsurvivalspace,ratherhimselfloss,alsocannotletopponentslivedown,thisisacruelofmarketreality,howeveranewofbrandwantstoinsocruelofmarketShangsurvivaldown,agoodofmarketingstrategyisupwithvitalof,isdecidedEnterpriseeventuallysuccessofkeywhere.Fro
5、mthespecificcontent,thisarticleintroducestheconceptofmobilemarketing,withPorter'sfiveforcesmodelandSWOTanalysismodelforTNmobilecompanyfacedofbothinsideandoutsideenvironmentandopportunitieschallengeforhasdetailedofanalysis,theninselectedspecificproductsandlistedlargedataofbasedShangonTNmo
6、bilecompanyproductsdevelopmentofstrategyforresearch,tosummaryoutinproductsselect,andsalestargetplanning,andlifecycleplanning,andchannelplanningandpromotionsactivities,aspectsneednoteandimprovedofproblem.CombinedwiththeODMtotheactualsituationofthecompanyitself,todevelopitsownbrandwithaful
7、lrangeofanalysis,marketresearchandstrategy.avoidingdisadvantages,sothatitcanactasanunknownnewbrandcanquicklycutintothemarket,grabsomemarketshare.Insummary,basedoncomparativeanalysis,combiningtheoryandpracticemethods,listsalargenumberofAccordingtothecompany'ssalesstrategya