网络旅游信息对旅游决策的影响研究——以江西为例.pdf

网络旅游信息对旅游决策的影响研究——以江西为例.pdf

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时间:2020-03-05

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1、AbstractWiththerapiddevelopmentofinformationtechnology、theInternethasbecomeincreasinglyflourish,networktourisminformationfortouristsbehaviormoreandmoresignificant,theinfluenceoftheInternethasbecomeanimportantmodeoftransmissiontouriststravelinformation.Researchonnetwo

2、rktourisminformationhowtoinfluencetourists'decision-making、analysistheinfluencedegreeofthenetworktourisminformationtotouriststourismdecision-making,putforwardspecifictourismmarketingstrategycountermeasures,isofgreatsignificance.Thisresearchmainlyincludingintroduction

3、,literaturereview,theoreticalbasis,researchideasandresearchdesign,networktourisminformationimpactontourismdecision-makinganalysis,conclusionandprospectofsixparts.Inthechapteroftouristinformationnetworkimpactontourismdecision-makinganalysis,mainlyincludingfiveaspects:

4、thedemographic,networktravelinformationsearchbehavior,search,searchcontentattentionandnetworktourisminformationcredibility.Analyzesthenetworktourisminformationtheinfluenceandtheroleoftouriststraveldecisions.Thestudyingtellusweshouldstrengthencommunicationandcollabora

5、tionbetweenthegovernmentandotherdepartmentstoparticipate;Increasinginvestmentfunds,improvethemeansofnetworktechnologytobuildaperfectnetworkinformationserviceplatform;Knowtouristsdemand,buildanforthetouristscanprovideaccurate,comprehensiveandperfectcomprehensivetouris

6、minformationnetworktourisminformationserviceplatform,toprovidetouristsreallyneedtravelinformation,onlyisadvantageoustothenetworkinformationserviceplatformandhealthydevelopmentoftourisminjiangxiprovince.Ontheresearchmethods,thispaperisthroughthequestionnairesurvey,and

7、combiningwithopinionmining,contentanalysisanddatastatisticsanalysis,triedtobreakthroughaqualitativeresearchpatternofpastexperience,judgment,combinequalitativeresearchandquantitativeresearch,explainsthenetworktourisminformationinthetouriststraveldecisionsplayaroleinth

8、eprocess,toexplorenetworktourisminformationishowtoinfluencethetouriststraveldecisions,fortourismenterprisesinjiangxiprovinceandther

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