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1、ACKNOWLEDGEMENTSHerebyIwouldliketoexpressmygreatestappreciationtoallthosewhohelpedmeduringtheperiodofwringthisthesis.Deepestgratitudegoestomysupervisor,Ms.SunXiaoQin,whohasgivemealotofinvaluableinstructionandwarmestadvice,alsomadenecessarycorrectionsformythesiswithpatience.Wi
2、thoutherinsightfulguidanceandenthusiasticencouragement,thecompletionofthisthesiswouldbeimpossible.Alsothankswouldgotomybelovedfamilyfortheirgreatsupportandlovingonme.Withtheirkindness,understandingandlove,Icouldsmoothlyfinishmystudyingandthesis.AbstractChinaisoneoftheworld’sa
3、ncientcountriesandsourcelandofbambooculture.AfteradeepresearchonhistoryofChinesescience,JosephNeedham,thedistinguishedBritishscholarthoughtthatthecultureofEastAsiaiscultureofbamboo.ThebamboocultureisacceptedandlikedbyEuropeanandNorthAmericancountries.China’sbambooresourceandp
4、roductionranksNO.1intheworld.Ofallthebambooresourceintheworld,ninetypercentofthebestqualitybambooisdistributedinChina.Besides,thebamboofloorisanindependentinnovationproductofChina,soourtechnologyisthemostadvancedintheworld.ThesearereasonswhyChina’sbambooflooroccupiesthelarges
5、tshareintheworld,thenumberismorethanninetypercent.But,theexportofbamboofloorismainlyinthewayofOEM..Inrecentyears,therateofprofitislessthanthreepercentduetothefollowingreasons:thedemandofbamboofloorinforeignmarketdecreases,thecostofrawmaterialrises,EuropeanandNorthAmericancoun
6、triesstarttradewartoChina,export-orientedenterprisesincreasesrapidly,problemsofovercapacityappears.Chinaistheworld’ssecondlargestGDPcountry.Domesticdemandonbambooflooris1.2billioncubicmeters.Theannualproductionofbamboofloorislessthan100million,whiletheconcentrationofthedomest
7、icbamboofloorisnotthathigh,sowehaveahugemarketprospect.Ifthebamboofloorenterprisesdevelopdomesticmarketandestablishitsownbrand,thereisahugepotential,alsothisisaninevitablechoice.ThispapertakesGBambooFloorCompanyasanexampletodigtheproblemsexistintheprocessofexportcompanies’ent
8、eringintodomesticmarketandgivecertainsolutionsandadvices.Theauthorus
